Product Marketing Strategist

4 days ago

Montreal, Quebec, Canada Dialogue Full time
About the Role

We are seeking a highly skilled Product Marketing Specialist to join our team at Dialogue. As a Product Marketing Specialist, you will play a key role in developing and executing campaigns that effectively communicate the value of our programs and services to our target audiences.

Key Responsibilities
  • Research and Analysis
    • Conduct buyer and competitor research to gather qualitative and quantitative insights
    • Consolidate research findings and maintain industry insights and client insights newsletters
    • Share key findings with the Product, Strategy, and Go-to-Market teams
  • Enablement and Training
    • Develop a deep understanding of buyer and member pain points as well as Dialogue's offerings
    • Build market-facing assets that communicate the value and benefits of our programs and features
    • Align with the Go-to-Market teams' needs by gathering feedback on assets and training initiatives
    • Support Go-to-Market teams by joining presentations and business reviews with clients and prospects
  • Launches and Campaigns
    • Own the planning and execution of the go-to-market strategy for product launches through cross-functional collaboration
    • Develop creative campaigns, messaging, and assets around features, functionality, and new innovation
Requirements
  • 5+ years in marketing with at least 3 years of B2B/B2B2C product marketing experience
  • Experience planning and executing product launch campaigns
  • Excellent verbal and written communication and presentation skills
  • Good organizational, research, and analytical skills
  • Ability to multitask and prioritize to meet deadlines in an agile environment
  • Strong cross-functional collaborator with excellent interpersonal skills
  • Comfort joining the sales team for pitches
What We Offer
  • A fully funded benefits plan, including a wellness reimbursement program
  • Access to a variety of Dialogue's programs for you and your immediate family
  • 4 weeks of vacation, 9 wellness days, and 1 paid volunteer day
  • A hybrid work approach that involves 3 days per week in our beautiful Montreal or Toronto offices
  • Access to a custom learning program, including an allocated budget for continuous external training
  • Short and long-term incentive plans
  • An optional parental benefits program
  • Qualifying permanent and part-time employees are eligible for a Group Retirement Savings Program (GRSP) with a matching employer contribution

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