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Lead Marketing Strategist
3 months ago
We are looking for a seasoned Marketing Specialist who has demonstrated success in B2SMB marketing, particularly in the B2B SaaS landscape. This position is perfect for an individual with senior-level experience, an entrepreneurial mindset, and a solid grasp of demand, product, and brand marketing. The ideal candidate will adopt a data-driven approach, possess extensive knowledge of various marketing and analytics tools, and have a history of achieving measurable outcomes.
Role Overview
In this crucial position, you will be integral to our marketing initiatives, utilizing your extensive B2SMB marketing expertise, especially in the B2B SaaS sector, to enhance our brand and product visibility. Your goal will be to merge strategic insights with practical execution, drawing on your deep understanding of diverse marketing disciplines to craft impactful, ROI-focused campaigns that resonate with our target market. This is an opportunity to influence the direction of our marketing strategies and contribute significantly to our company's growth.
Your Contributions
As a Senior Marketing Specialist, you will collaborate with our marketing, sales, and product teams to:
- Formulate comprehensive marketing strategies that align with our business goals, emphasizing scalable growth and market reach.
- Leverage a wide range of marketing and analytics tools to guide decision-making, enhance campaigns, and showcase measurable success.
- Apply your expertise in demand generation, product marketing, and brand management to create a unified and compelling brand narrative.
- Initiate and oversee innovative marketing programs and campaigns that set benchmarks in the industry and yield significant ROI.
- Work closely with internal stakeholders to ensure marketing strategies are in sync with company objectives and market demands.
- At least 10 years of marketing experience, ideally with a focus on the B2B SaaS industry.
- Proven ability to achieve results in senior roles or as an entrepreneur.
- Extensive experience in B2SMB marketing and adeptness in utilizing a broad spectrum of marketing and analytics tools.
- Demonstrated success in developing and implementing ROI-driven marketing strategies.
- Experience in managing programs and campaigns effectively.
- Familiarity with organizations generating over $100M in revenue.
- Comprehensive knowledge of demand, product, and brand marketing.
- Entrepreneurial spirit with the capability to drive projects from inception to completion.
- Innovative, results-focused, and able to lead with vision and integrity.
Vendasta is a SaaS company that creates and sells software and services designed to help small businesses operate more efficiently. We are committed to fostering a culture that prioritizes employee well-being and professional growth.
Benefits
At Vendasta, we prioritize your happiness and health. Enjoy competitive health benefits, unlimited vacation, and a flexible work-from-anywhere policy. Take advantage of our Employee Options Program, daily snacks, and catered lunches. Fuel your ambition with education reimbursement and leadership development programs within a culture of Drive, Innovation, Respect, and Agility. Engage in community events and volunteer opportunities. At Vendasta, we offer not just a job but a fulfilling career in an environment that champions your growth and well-being.