Brand Development Specialist

1 week ago


Richmond, British Columbia, Canada WhiteWater Full time
About the Role

We are seeking a highly motivated and experienced Marketing Specialist to join our team at WhiteWater. As a key member of our Marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and brand awareness.

Key Responsibilities
  • Brand Development and Management
    • Develop and implement marketing strategies to promote the brand across multiple channels, including social media, PR, and advertising.
    • Ensure consistent brand positioning and messaging across all customer touchpoints.
    • Conduct market research and analysis to inform marketing decisions.
    • Develop and manage social media campaigns to drive engagement and growth.
    • Collaborate with cross-functional teams to develop and execute marketing plans.
  • Content Development
    • Develop and implement content marketing strategies to drive engagement and conversion.
    • Write and edit high-quality content, including blog posts, email newsletters, and website copy.
    • Collaborate with designers and developers to create visually appealing and effective content.
    • Manage and maintain the company website and ensure all content is up-to-date and accurate.
  • Product Marketing
    • Develop and execute product marketing plans to drive sales and revenue growth.
    • Collaborate with product managers to develop product marketing materials and campaigns.
    • Conduct market research and analysis to inform product marketing decisions.
    Requirements
    • Education
      • Bachelor's degree in Communications, Journalism, English, Marketing, or related field.
    • Experience
      • Minimum 3 years of marketing experience, including strategy and digital marketing.
      • Experience with SaaS-related marketing a plus.
    • Skills
      • Excellent verbal and written communication skills.
      • Strong attention to detail and organizational skills.
      • Ability to use social media platforms and customer engagement technologies.
      • Experience with lead nurturing, drip marketing, and marketing automation technology.
      • Passionate about delivering a superior customer experience.
      What We Offer
      • A competitive salary and benefits package.
      • A dynamic and supportive work environment.
      • Opportunities for professional growth and development.


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