Communications and Branding Specialist

4 weeks ago

Richmond, British Columbia, Canada Graymont Limited Full time

Location: Canada - BC - Richmond

Position: Branding and Communications Manager

About Graymont:

Graymont is a prominent player in the production and marketing of lime and limestone products, with operations throughout North America and the Asia Pacific region. Our expanding business is dedicated to decarbonization and innovative applications. We prioritize the training and development of our workforce, offering opportunities for career exploration across various functions, including commercial, technological, engineering, sustainability, human resources, and finance. Employees enjoy competitive compensation and health care benefits, along with potential financial support for ongoing learning and development to help them achieve their full potential.

Salary Range: $81,000 - $111,565, based on experience and education

Job Overview:

As the Branding and Communications Manager, you will be instrumental in shaping and executing Graymont's internal and external communications strategy. Your focus will be on two key areas: (1) fostering a positive brand image, facilitating communications with governmental bodies, and advancing our sustainability initiatives; and (2) establishing and maintaining effective communication channels between the organization and its employees to strengthen the employee value proposition, embed the One Graymont Culture, and enhance employee engagement.

This role demands exceptional communication abilities, strategic insight, a commitment to environmental stewardship, collaborative engagement with stakeholders, and a strong belief that employee engagement directly influences the company's capacity to achieve its strategic goals.

Key Responsibilities:

1. Internal Communications:

  • Design and implement internal communication strategies to improve employee experience and engagement.
  • Craft engaging and timely messages that resonate with our diverse global workforce.
  • Collaborate with cross-functional teams to ensure consistent messaging across all internal platforms.
  • Recommend effective communication tools to keep employees informed and motivated, managing platforms such as intranet, newsletters, and town halls.
  • Establish feedback mechanisms to evaluate the effectiveness of internal communication initiatives.

2. External Communications:

  • Foster positive relationships between the organization and external stakeholders.
  • Develop and implement external communication strategies that align with our growth and sustainability objectives.
  • Create press releases, articles, and other content to showcase our sustainability efforts and new product introductions.
  • Engage with media outlets, industry partners, and community organizations to amplify our messaging.
  • Monitor and address inquiries from external parties, ensuring accurate and timely communication.

3. Sustainability Focus:

  • Advocate for our sustainability initiatives by effectively communicating our environmental strategies in line with company objectives.
  • Encourage a culture of environmental responsibility among employees and external stakeholders.
  • Collaborate with the sustainability team to develop impactful campaigns and events.
  • Measure and report on the effectiveness of sustainability communication efforts.
  • Ensure alignment with industry standards and best practices.

4. Brand Management:

  • Maintain our brand identity and messaging guidelines, ensuring regular updates to our brand and website.
  • Create visually engaging content (reports, brochures, posters, and web materials) that reinforces our brand identity.
  • Work with the marketing team and graphic designers to produce high-quality promotional materials.
  • Transform complex data into visually appealing content to make sustainability information accessible to diverse audiences.

5. Cross-Functional Collaboration:

  • Collaborate closely with marketing, HR, and other departments to align communication strategies.
  • Build relationships with communications and sustainability professionals within and outside the organization.
  • Provide guidance to organizational leaders regarding their communication needs.
  • Lead crisis communication efforts as necessary.

Qualifications:

  • Bachelor's degree in Communications, Marketing, or a related field.
  • 5+ years of direct experience in communications, preferably in sustainability.
  • Proficiency in digital content creation, graphic design, and social media management.
  • Outstanding written and verbal communication skills.
  • Ability to work independently and manage multiple projects in a dynamic environment.
  • Experience with WordPress is a plus.
  • Fluency in French is an asset.

This position offers a unique opportunity to contribute to our sustainability journey while shaping our communication landscape.

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