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Senior Product Manager
2 months ago
About the Role
We are seeking a highly skilled Senior Product Manager to join our team at Equitable Group. As a key member of our product organization, you will be responsible for developing and executing the product roadmap to drive customer engagement and growth.
Key Responsibilities
- Develop and manage the product roadmap to improve customer experience and drive conversion.
- Partner with cross-functional teams, including marketing, analytics, design, and engineering, to deliver best-in-class user experience and conversion.
- Lead website conversion optimization and testing strategy, including user testing, A/B testing, and data analysis.
- Develop and implement strategies to improve organic search rankings, drive search traffic, and conversions using SEO or partnerships with external sources.
- Identify content gaps and conduct competitor research to target content opportunities.
- Execute keyword research and on-page optimization with respect to headings, page titles, descriptions, canonicals, URLs, internal link structures, etc.
- Partner with performance marketing team and analytics to create and maintain dashboards and tracking tools to monitor performance.
- Manage various vendor relationships, particularly in regards to APIs and integrations.
- Work with legal, compliance, fraud, etc. to ensure protection of Equitable Group and our customers.
Requirements
- 4+ years demonstrated track record of developing and building successful strategy, roadmaps, and digital products.
- Strong problem-solving skills with ability to influence and inspire cross-functional teams to reach ambitious goals.
- Familiarity and expertise with consumer technology.
- Familiarity with user experience and design principles, specifically for digital interactions.
- Proven strategic leadership experience and ability to initiate and execute projects.
- Strong verbal and written communication skills with ability to engage and influence stakeholders at different levels in the organization.
- Curious and experimental mindset to drive innovation amidst uncertainty.
- Excellent organizational and analytical skills with strong attention to detail.
What We Offer
Competitive discretionary bonus
Market-leading RRSP match program
Medical, dental, vision, life, and disability benefits
Employee Share Purchase Plan
Maternity/Parental top-up while you care for your little one
Generous vacation policy, personal days, and even a moving day
Virtual events to connect with your fellow colleagues
Annual professional development allowance and a comprehensive Career Development program
A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
