Responsable e-commerce
3 months ago
Toon Boom Animation est un acteur majeur dans le domaine des logiciels de préproduction et d'animation 2D, reconnu mondialement depuis plus de 30 ans. Avec une clientèle dans plus de 140 pays, nous avons su nous imposer grâce à des produits innovants tels que Harmony et Storyboard Pro, qui sont des références dans l'industrie. Notre portefeuille s'est récemment enrichi avec des solutions comme Producer et Harmony Gaming, témoignant de notre engagement envers l'innovation et la créativité.
Bien que nous acceptions les candidatures de partout au Canada, notre préférence va aux candidats basés à Montréal. Nous offrons un cadre de travail hybride, avec trois jours par semaine au bureau.
Responsabilités principalesRattaché(e) directement au CRO, le/la Responsable e-commerce sera chargé(e) de définir et de mettre en œuvre la stratégie de vente en ligne de l'entreprise. Ce poste est essentiel pour stimuler la croissance des revenus en ligne, améliorer l'engagement client et optimiser l'expérience d'achat en ligne en collaboration avec divers départements internes. Le candidat idéal aura une solide expérience en commerce électronique, en particulier dans le secteur SaaS, ainsi qu'une passion pour l'animation et le divertissement.
Planification stratégique :- Élaborer et exécuter une stratégie de vente en ligne alignée sur les objectifs globaux de l'entreprise.
- Identifier les opportunités de croissance et les tendances du marché pour élargir la clientèle en ligne.
- Développer et suivre les indicateurs clés de performance (KPI) des ventes en ligne.
- Optimiser le pipeline de ventes en ligne en analysant les comportements d'achat des clients.
- Fixer des objectifs de performance et garantir leur atteinte.
- Analyser les performances des ventes et fournir des rapports réguliers à la direction.
- Proposer et mettre en œuvre des initiatives pour atteindre les objectifs de revenus et améliorer les taux de conversion.
- Superviser les opérations quotidiennes de la boutique en ligne pour assurer une expérience utilisateur optimale.
- Collaborer avec les équipes IT, marketing et service client pour améliorer la fonctionnalité et le design du site.
- Gérer le catalogue de produits en ligne, y compris la tarification et les promotions.
- Travailler avec l'équipe marketing pour optimiser les campagnes numériques et atteindre les KPI.
- Utiliser le SEO, le SEM et d'autres canaux pour accroître la visibilité de la marque.
- Analyser les performances des campagnes et ajuster les stratégies pour maximiser le retour sur investissement.
- Assurer un haut niveau de satisfaction client en répondant rapidement aux demandes et préoccupations.
- Mettre en place des stratégies pour améliorer l'expérience client en ligne.
- Identifier et établir des partenariats avec des plateformes tierces et des influenceurs.
- Négocier et gérer les contrats avec les partenaires de commerce électronique.
- Diplôme en commerce, marketing, e-commerce ou domaine connexe (un master est un atout).
- Expérience significative (7+ ans) en ventes e-commerce, marketing numérique ou rôle similaire.
- Compétences en leadership et en analyse de données.
- Maîtrise des plateformes de commerce électronique et des outils CRM.
- Excellentes compétences en communication et relations interpersonnelles.
- Passion pour l'animation et bonne connaissance de l'industrie.
Toon Boom valorise l'équilibre entre vie professionnelle et personnelle et propose des avantages compétitifs :
- Congés généreux : Minimum de 14 jours fériés et 3 semaines de vacances par an.
- Santé et bien-être : Assurance collective incluant des soins de santé virtuelle et une allocation pour la santé mentale.
- Soutien personnel : Programme d'Aide aux Employés disponible.
- Contributions à la retraite : Plan de contribution RRSP compétitif.
- Flexibilité de travail : Environnement de travail hybride avec horaires flexibles.
Toon Boom s'engage à promouvoir la diversité et l'inclusion dans tous les aspects de son activité. Nous accueillons des candidats de tous horizons et croyons en la force que la diversité apporte à notre entreprise.
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