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Digital Marketing Optimization Analyst
2 months ago
About Company 1 - The Manufacturers Life Insurance Company
Company 1 - The Manufacturers Life Insurance Company is a leading global financial services organization dedicated to helping people achieve their financial goals. We offer a wide range of insurance, wealth management, and retirement planning solutions to individuals, families, and businesses around the world.
Senior Analyst, Digital Marketing Optimization & InsightsAs a Senior Analyst specializing in Digital Marketing Optimization & Insights, you will play a crucial role in driving data-driven decisions for our marketing campaigns and overall digital experience. You will be responsible for collecting, analyzing, and interpreting data from various sources to provide actionable insights that enhance campaign performance and user engagement.
Responsibilities:- Develop comprehensive dashboards and reports to track web performance across different business sectors, financial products, and geographical locations.
- Communicate key findings from campaigns and provide data-driven recommendations to marketing teams and other stakeholders.
- Conduct training sessions on analytical concepts and tools, empowering business users to leverage reporting capabilities effectively.
- Respond promptly to ad hoc reporting requests and inquiries, ensuring timely delivery of accurate information.
- Refine campaign tracking procedures to facilitate clear analysis and establish direct links between campaigns and business objectives.
- Analyze user behavior across various digital touchpoints to provide insights on UI/UX optimization.
- Collaborate effectively with internal teams across different departments and regions to ensure data consistency and alignment.
- Stay abreast of the latest web analytics tools, technologies, and industry best practices.
We are seeking a highly analytical and detail-oriented individual with a strong understanding of digital marketing principles. The ideal candidate will possess:
- Bachelor's degree in Marketing, Business Analytics, or a related field.
- Proven experience in web analytics and data interpretation.
- Proficiency in using analytical tools such as Google Analytics.
- Excellent communication and presentation skills.
- Strong problem-solving and critical thinking abilities.
