Digital Marketing Optimization Specialist

2 months ago

Toronto, Ontario, Canada Manulife Full time

About the Role

We are seeking a highly skilled Senior Analyst to join our Digital Marketing Optimization team. As a key member of our team, you will play a critical role in supporting the development of digital marketing campaign reporting and all aspects of the digital experience for Global Wealth and Asset Management.

Key Responsibilities

  • Build and maintain dashboards to analyze web performance for business users across business lines, financial products, and geographies.
  • Clearly communicate campaign outcomes and recommendations to marketing teams and other business partners.
  • Provide training on analytic concepts and tools, and assist and guide stakeholders in their reporting duties.
  • Promptly respond to daily ad hoc reporting requests and questions.
  • Maintain and improve campaign tracking processes to enable clear analysis and tie campaigns to business goals.
  • Analyze data to deliver UI/UX insights on various digital touchpoints.
  • Manage internal relationships across functional areas and geographic segments.
  • Stay up to date on web analytic tools and trends.
  • Maintain and create documentation for analytic terms, tools, measurement plans, and processes.

Requirements

  • Minimum of a bachelor's degree in a quantitative/technical field or 5+ years work experience in a quantitative field.
  • Demonstrated technical proficiency (i.e., use of software tools, coding experience, Excel, etc.).
  • Experience with web analytic and BI data visualization tools (Domo, Adobe Analytics, Power BI, Tableau, Qlik, etc.).
  • Ability to work under deadlines.
  • Strong organizational, communication, and time management skills.

About Manulife

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups, and institutions.

Our Commitment to Diversity and Inclusion

We are committed to fair recruitment, retention, advancement, and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

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