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Marketing Director

2 months ago

Calgary, Alberta, Canada Fueling Brains & Academies Full time
Job Description

Position Overview:

Fueling Brains & Academies is a rapidly growing Ed-Tech organization dedicated to revolutionizing Early Childhood Education. We are seeking a highly skilled and results-driven Marketing Director to lead our marketing initiatives with a strong focus on lead generation, campaign management, and digital marketing.

This individual will build and manage a remote Content Studio to strengthen our brand, optimize customer acquisition channels, and ensure alignment across our global marketing efforts. The ideal candidate will have a proven track record of creating and executing data-driven marketing strategies that drive growth, engage audiences, and convert leads.

Our Offer:

  • Competitive salary
  • Paid time off and sick days
  • Benefits package including vision, dental, massage, and acupuncture
  • Extended employee benefit plan based on tenure and role
  • Career growth and promotion opportunities
  • Paid professional development opportunities
  • Employee Family Assistance Program (EFAP)
  • Team building events and staff appreciation activities

Key Responsibilities:

  1. Develop and execute integrated marketing strategies focused on digital marketing, lead generation, and brand awareness.
  2. Build and collaborate closely with the Content Studio (remote) to create cohesive campaigns across various digital platforms.
  3. Oversee the marketing budget, ensuring effective resource allocation to maximize ROI.
  4. Utilize ECRM data to inform marketing strategies and campaigns.
  5. Monitor, analyze, and optimize marketing campaigns to increase lead generation, conversion rates, and overall effectiveness.
  6. Develop and implement metrics to measure the effectiveness of marketing campaigns and strategies.
  7. Research and identify emerging trends, technologies, and best practices in digital marketing to ensure the company remains competitive.
  8. Drive B2C lead generation and customer acquisition through data-driven strategies.
  9. Develop strong relationships with internal stakeholders, including sales, product development, and executive teams, to ensure alignment between marketing strategies and business objectives.
  10. Build, strengthen, and manage external vendors and partnerships as needed.
  11. Provide leadership, mentorship, and guidance to the marketing team, ensuring continual professional development.

Key Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).
  • Proven experience (8+ years) in lead generation and digital marketing, particularly in a B2C environment.
  • Hands-on experience with digital marketing tools, including Google Analytics, HubSpot, SEMrush, and other marketing automation platforms.
  • Experience working with or managing remote teams in a multi-geographical setup; strong ability to collaborate across time zones.
  • Strong knowledge of SEO, PPC, social media advertising, content marketing, and data analysis.
  • Excellent communication, project management, and leadership skills.
  • Ability to work in a fast-paced, dynamic environment with a focus on results.

Company Culture:

Fueling Brains & Academies is an equal opportunity workplace, committed to building and fostering an environment where our employees feel included, valued, and heard. We believe that a strong focus on diversity and inclusion enables us to truly make early childhood education an enabler for wide-reaching change. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.