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Social Media Manager
2 months ago
We are seeking a highly skilled and innovative Social Media Manager to join our team at Manulife. As a key member of our marketing team, you will be responsible for developing and implementing social media strategies to enhance our brand awareness, engage with our target audience, and drive customer acquisition and retention.
Key Responsibilities:- Develop and implement a comprehensive social media strategy to support our brand and business objectives.
- Manage and maintain all social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
- Create and curate engaging and relevant content for social media posts, including articles, videos, infographics, and other multimedia content.
- Monitor and analyze social media performance metrics and provide regular reports to track the effectiveness of social media campaigns.
- Collaborate with internal teams to align social media activities with overall business goals.
- Stay up-to-date with industry trends and best practices in social media marketing and incorporate them into our strategy.
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience as a social media manager or similar role, preferably in the financial services industry.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Proficiency in social media management tools and analytics platforms.
- Ability to work independently and as part of a team in a fast-paced environment.
If you are passionate about social media and have a strong understanding of the financial services industry, we would love to hear from you.
