Sales and Marketing Strategist

1 week ago

Toronto, Ontario, Canada Black Pen Recruitment Full time
About the Role

We are seeking a highly skilled Sales and Marketing Strategist to join our team at Black Pen Recruitment. As a key member of our team, you will be responsible for developing and implementing global sales strategies with a community marketing focus to drive user acquisition and revenue growth.

Key Responsibilities
  • Develop and execute sales strategies to increase user acquisition and revenue growth.
  • Analyze market trends and customer needs to identify growth opportunities and optimize sales efforts.
  • Build and manage a high-performance community marketing team and develop a network of direct and indirect agents.
  • Establish and track key performance indicators (KPIs) to measure the success of sales campaigns.
  • Collaborate with other departments, such as marketing, product and customer support, to ensure a seamless user experience across all touchpoints.
  • Manage influencer and community partnerships and collaborations to drive growth and expand the company's reach.
Requirements
  • Strong Sales/Growth and Community Marketing Experience
  • In-depth knowledge of Diaspora sales and marketing strategies and tactics
  • Strong analytical skills, with experience in data analysis and reporting
  • Understanding of fintech industry trends and technologies, with a focus on cross-border payments and remittance processing
  • Strong experience in digital sales
  • Bachelor's degree in Marketing, Sales, or related field
  • At least 5 years of experience in a sales/community marketing/growth role in a fintech or related industry
  • Proven track record of driving user acquisition and revenue growth through sales strategies
  • Proven experience in sales management

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