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Marketing Automation Specialist
2 months ago
Export Development Canada (EDC) is seeking a highly skilled Marketing Automation Specialist to join our team. As a Marketing Automation Specialist, you will be responsible for leveraging EDC's digital toolkit and the Oracle Eloqua marketing automation platform to engage Canadian businesses.
Key Responsibilities:- Develop and execute personalized, tested, and optimized email marketing programs to create demand for EDC's products and services.
- Collaborate with the Martech COE to develop lead nurturing and lead scoring strategies.
- Analyze results and performance to enhance email campaigns and workflows.
- Establish and share best practices with other specialists within the EDC community of practice.
- Educate the squad on marketing automation best practices, capabilities, and limitations.
- A minimum of 5 years' experience in digital marketing, with at least 3 years of hands-on experience as an email specialist in a B2B marketing organization using Eloqua or another marketing automation system / customer relationship management system.
- Undergraduate degree in business administration, marketing, or related field.
- Proven ability to deliver complex marketing campaigns using web apps, forms, landing pages, automated programs, campaigns, and professional-grade HTML emails in Eloqua or another marketing automation system / customer relationship management system.
- Good knowledge of HTML / CSS code for email development and testing.
- A high degree of proficiency with email marketing and B2B marketing best practices.
- Experience leveraging digital marketing technologies for positive business outcomes.
- Curiosity and ability to acquire new computer and business skills.
- Experience with web tracking and analytics technology and terminology.
- Experience using CRM tools to enhance demand generation and customer campaigns.
Marketing Generalist 17 Salaries are based on qualifications and experience and typically range from $81,012 to $108,017 plus a performance-based incentive.
Location:Export Development Canada is a hybrid work environment. This role will be performed from EDC's headquarters in Ottawa or from the community hub in Toronto or Montreal. Relocation assistance is available for eligible candidates.
EDC's Commitment to Employment Equity:EDC is committed to employment equity and achieving a diverse workforce. EDC actively encourages applications from women, Aboriginal peoples, visible minorities, persons with disabilities, and members of the 2SLGBTQI+ community.