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Senior Manager, Sales and Marketing

2 months ago

Cambridge, Ontario, Canada Gay Lea Foods Full time
About the Role

We are seeking a highly experienced and strategic Senior Manager, Sales and Marketing to join our team at Gay Lea Foods. As a key member of our management team, you will play a critical role in driving revenue growth and expanding market share through the development and execution of sales and marketing strategies.

Key Responsibilities
  1. Develop and Execute Sales and Marketing Strategies: Create and implement sales and marketing plans to drive revenue growth and expand market share, including identifying new business opportunities and developing strategic partnerships.
  2. Lead and Develop Sales and Marketing Teams: Lead, mentor, and develop our sales and marketing team to ensure high performance and achievement of organizational targets.
  3. Set Clear Objectives and KPIs: Establish clear objectives and key performance indicators (KPIs) for the sales and marketing teams to measure success.
  4. Conduct Market Analysis: Conduct regular market analysis to assess the effectiveness of sales and marketing strategies and identify areas for improvement.
  5. Provide Insights to Senior Management: Provide regular reports and insights to senior management on market trends and performance.
  6. Support Marketing Efforts: Collaborate with the marketing team to create and communicate consistent content to protect and grow the business.
  7. Establish and Maintain Partnerships: Establish and maintain strong relationships with existing distribution partnerships and identify new business opportunities to drive company growth and profitability.
  8. Identify New Business Opportunities: Identify, develop, and secure new business outreach strategies to drive company growth and profitability.
  9. Build and Maintain a Robust Pipeline: Build and maintain a robust pipeline of new potential distribution partners across Canada.
  10. Stay Current on Industry Trends: Stay current on the latest industry trends, including feeding technologies that will allow Gay Lea Foods to continue to differentiate and lead in the industry.
  11. Develop Strategic Relationships: Develop a strong connection with leading researchers, consultants, veterinarians, and influencers to identify collaboration opportunities to advance our knowledge and brand.
Qualifications
  1. Minimum 5 Years of Experience: Minimum 5 years of work experience leading sales and marketing, with a proven track record of setting both strategic and tactical plans to deliver profitable growth, preferably in an Animal Nutrition or Agricultural capacity.
  2. Proven Track Record: Demonstrated track record of successfully growing in market, creating new business opportunities, and attracting new customers.
  3. Strong Communication Skills: Strong communication skills, negotiation, and networking skills. Preferably already highly visible in the agricultural community.
  4. Prior Leadership Experience: Prior leadership experience providing support to Sales and Marketing teams.
  5. Strategic Thinker: Strategic thinker with strong analytical and problem-solving skills.
  6. Ability to Build Relationships: Ability to build and maintain strong relationships with key stakeholders.
  7. Travel Requirements: Ability to travel across Canada for various shows, events, and potential new partnerships periodically.