E-commerce SEO Analyst

1 month ago

Ottawa, Ontario, Canada Project Growth Full time

Project Growth is a leader in the e-commerce sector, recognized for its innovative strategies in online retail, specializing in a diverse array of electronics and technology products across major digital platforms. The organization is dedicated to utilizing advanced marketing techniques to boost product visibility and enhance customer interaction.

We are seeking an SEO Specialist to contribute to our ongoing success in the online retail industry.

Key Responsibilities:Product Listing Enhancement
  • Leverage expertise in the Amazon ecosystem to refine product listings for optimal visibility and sales performance.
  • Perform comprehensive keyword analysis and apply SEO tactics to elevate product search rankings.
  • Enhance product titles, descriptions, and visuals to improve discoverability and conversion rates.
Amazon Advertising Oversight
  • Oversee Amazon advertising initiatives to amplify product visibility and drive sales growth.
  • Formulate and execute advertising strategies, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
  • Evaluate campaign effectiveness and fine-tune ad placements, targeting, and budget management for maximum return on investment.
Search Ranking Optimization
  • Deploy strategies aimed at enhancing product search rankings on Amazon.
  • Stay informed on search trends and algorithm modifications to maintain a competitive edge and adjust strategies as needed.
  • Collaborate with internal teams to optimize product offerings and improve search relevance.
Competitive Analysis
  • Conduct regular assessments of competitor listings, pricing structures, and advertising approaches.
  • Identify avenues for differentiation and competitive leverage within the Amazon marketplace.
Requirements:Expertise in Amazon Marketplace
  • Demonstrated experience in utilizing the Amazon platform to enhance product listings and drive sales.
  • Comprehensive understanding of Amazon's algorithms, search ranking criteria, and advertising systems.
Advertising Proficiency
  • Skilled in managing Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
  • Experience in crafting and implementing advertising strategies to meet business goals.
SEO Acumen
  • Solid grasp of SEO principles and best practices, particularly in relation to Amazon product listings.
  • Ability to perform keyword research and optimize product content for enhanced search visibility.
Analytical Expertise
  • Strong analytical capabilities with the ability to interpret data and metrics for informed decision-making.
  • Experience with analytics tools to monitor and assess campaign performance.
Communication Skills
  • Exceptional verbal and written communication abilities.
  • Capability to effectively convey strategies, insights, and recommendations to internal teams and stakeholders.
Preferred Attributes:E-commerce Background
  • Experience in e-commerce or retail sectors, especially focused on the Amazon marketplace.
  • Familiarity with additional e-commerce platforms and marketplaces.
Innovative Thinking
  • Creative mindset with the capacity to devise innovative strategies for optimizing product listings and driving sales.
  • Ability to think creatively and identify new growth opportunities.
Flexibility
  • Willingness to adapt to evolving marketplace dynamics and algorithm changes.
  • Commitment to continuous learning and staying abreast of industry trends and best practices.
Application Process:

To be considered for this role, candidates must:

  • Complete the application form.
  • Submit a video demonstrating relevant skills.

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