Marketing Director

2 days ago


Edmonton, Alberta, Canada Layfield Group Full time
{"title": "Marketing Manager Position", "description": "Job Summary

Layfield Group is seeking a seasoned Marketing Manager to spearhead the development and execution of comprehensive marketing strategies that drive brand awareness, lead generation, and business growth for our Geosynthetics business in North America, Australia, and South America.

This role requires a unique blend of strategic thinking, digital savvy, creative flair, and practical experience in marketing within a technical, construction, and industrial context.

Key Responsibilities
  • Strategy Development: Develop and execute a strategic marketing plan aligned with company goals and objectives.
  • Market Research: Conduct market research to understand industry trends, competitor activities, and customer needs.
  • Campaign Management: Create and manage marketing campaigns across various channels, including digital, print, and events.
Requirements
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience: 5+ years of experience in marketing, with a focus on the construction or manufacturing industries.
  • Skills: Proven track record of developing and executing successful marketing campaigns and strategies, strong understanding of digital marketing tools and platforms, excellent communication and writing skills, and ability to analyze data and make data-driven decisions.
Working Conditions

Occasional travel to our Canadian and United States locations is required, estimated at up to 20% of the time.

", "lang_code": "en-US"}

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