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Social Media Growth and Engagement Manager
2 months ago
We are in search of a skilled organic social media marketing professional or agency based in the Pacific Time Zone (Canada or the USA) to collaborate with our marketing team as a long-term partner. This position will work closely with our Global Brand Marketing Lead to amplify our social media visibility and interaction, committing a minimum of 8 hours weekly.
Key Responsibilities:
- Weekly Collaboration: Engage in a 30-minute meeting each Monday with the Global Brand Lead to review project timelines, weekly agendas, and ensure cohesive strategies.
- Community Engagement: Actively manage our online community by responding to inquiries and fostering a welcoming atmosphere. This will require approximately 1 hour of daily engagement from Monday to Friday (7am-12pm PST).
- Content Development: Craft captivating and relevant copy for social media posts, ensuring consistency with our brand voice and adherence to best practices.
- Content Planning: Strategically schedule posts across various social media channels to ensure a steady flow of content. All posts will undergo an approval process with the Brand Lead.
- Design Coordination: Work alongside the design team to communicate content requirements, ensuring timely creation of all necessary assets.
- Visual Content Creation: Utilize Canva templates to produce visual materials in various formats to support social media initiatives.
- Social Media Management Tools: Employ Sprout Social for managing social media activities, including scheduling, analytics, and community interaction.
- Performance Reporting: Generate monthly reports detailing audience growth, event results, and engagement metrics.
- Stakeholder Engagement: Familiarize yourself with the RACI framework for each project, ensuring input and support from relevant stakeholders.
Qualifications:
- Proficient in essential tools: Slack, Canva, Sprout Social, Asana
- Demonstrated experience in social media marketing, particularly in fostering organic growth across platforms such as LinkedIn, Twitter, YouTube, Facebook, and Instagram.
- Exceptional writing and copywriting abilities.
- Capability to work autonomously as well as collaboratively within a team.
- Strong communication and interpersonal skills.
- Ability to meet deadlines and juggle multiple projects effectively.
- Stay informed about the latest social media trends and consider innovative ways to engage with our audience.
- Familiarity with the accounting and professional services sector is advantageous.
- Preference for candidates with a background in B2B social media marketing.
- Experience in influencer marketing is a plus.
Performance Metrics:
- Maintain average engagement rates: (LinkedIn: > 7.2%, Twitter: > 5%)
- Achieve a month-over-month increase in overall followers (>1.5%)
- Drive organic social traffic to the homepage year-over-year (>100 new users per month)
Application Process:
Interested candidates are encouraged to submit their portfolio, resume, and a brief cover letter outlining their experience and suitability for this role.