Digital Campaign Manager

2 months ago

Old Toronto, Ontario, Canada Nexus Systems Group Inc. Full time
{"Job Title": "Digital Campaign Manager", "Job Summary": "We are seeking a highly skilled Digital Campaign Manager to join our team at Nexus Systems Group Inc.

As a Digital Campaign Manager, you will be responsible for designing and implementing global customer-first marketing strategies, ensuring that creative and media agency resources are best aligned to support global and divisional needs.

Key Responsibilities:

* Champion a customer-focused culture to deepen client relationships and leverage broader client relationships, systems, and knowledge.
* Direct day-to-day activities in a manner consistent with the client's risk culture and the relevant risk appetite statement and limits.
* Actively pursue effective and efficient operations of his/her respective areas while ensuring the adequacy, adherence to, and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk, and conduct risk.
* Support the Journey Managers with all activities related to digital campaign design and publishing, digital user experience, and digital sales.
* Utilize modern web technology (HTML and CSS) to develop campaign creative (new and existing) for the digital space – focusing on large-scale email marketing campaigns and authenticated campaigns.
* Troubleshoot and adjust any problematic code from other marketing vendors and provide constructive feedback.
* Execute and adhere to quality control procedures and workback schedules for all campaigns.
* Manage lead times with marketing partners and other key stakeholders to ensure receipt of all design and data points in a timely fashion.
* Make improvements to our digital campaign execution process based on test results and key learnings.
* Configure dynamic content elements to create personalized campaigns at scale.
* Perform initial quality assurance on the campaign to ensure the logic is functional and that they render correctly on various client/browser combinations.
* Conduct competitive research and identifies best practices for coding architecture as well as user experiences.
* References statistical evidence and research to provide design recommendations.
* Maintain a positive working relationship with business partners to facilitate a collaborative working environment where learnings from one team can be easily applied to another.
* Establish a reputation as the subject matter expert to effectively provide technical support and expertise to enhance and expand the reaches of the A/B testing capabilities.
* Keep up with the latest marketing and design trends and relays this information to various departments, as needed.
* Tracks global benchmarks and goals to measure performance.
* Monitors and ensures compliance with relevant CASL, anti-spam, and privacy regulations.

Requirements:

* 5-7 years' experience as a Delivery Manager
* Experience designing and implementing global customer-first marketing strategies and ensuring that creative and media agency resources are best aligned to support global and divisional needs.
* Prior experience monitoring accuracy of campaign development (error rates) and adherence to campaign timelines
* Experience working directly with HTML email and web templates using a text-based tool such as Notepad++ or Adobe Dreamweaver
* Relevant experience coding emails, including knowledge of responsive design for mobile

Nice to Have:

* HTML, CSS accreditation or four-year degree [Marketing, Design, or related field preferred].
* Experience creating and editing emails for delivery with a product such as Responsys, Adobe Campaign, or Salesforce Marketing Cloud.
* Experience in marketing design, designing advertising and customer communications in an online environment.
* Fluency in modern web technologies.
* Experienced user of Adobe Creative Cloud and solid experience working with Adobe Illustrator, Adobe Photoshop, Sketch, and/or animated GIFs is a plus.
* Strong understanding of email tools like Litmus and Movable Ink.

Soft Skills:

* Enthusiastic team player who has an exceptionally keen eye for detail.
* Data-minded but with an eye for aesthetics.
* Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed.
* Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one-to-one marketing channels.
* Ability to analyze results to help make informed decisions and program enhancements over time.
* Self-starter with a strong sense of urgency in tackling challenges.
* High level of professionalism, ability to work calmly in difficult and high-pressure situations.
* Excellent verbal and written communication skills.
* Fluent written and spoken English; in addition, French language skills are preferred.

Degrees or Certifications:

* Bachelor's degree in a related field required.

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