Search Engine Optimization Lead
1 month ago
Importance of the Role
The SEO Manager plays a pivotal role as a subject matter expert in developing and overseeing the SEO strategy for President's Choice Financial. This position is responsible for all facets of search engine optimization, which includes establishing relationships, implementing processes, and creating a reporting framework to inform Marketing and Product teams about opportunities to enhance the organic search visibility of the company's public website.
This role serves as a vital consultant within the Digital Acquisition team, collaborating closely with Brand Marketing and Product teams to ensure that the public site adheres to top-tier SEO best practices. The individual will manage the ongoing SEO strategy by providing essential organic search insights and recommendations for the content strategy in partnership with the Brand Marketing team. Reporting to the Senior Manager of Digital Acquisition and Analytics, the manager will be supported by a highly collaborative team of performance marketers, analysts, and digital acquisition leaders to execute the strategic SEO roadmap in a rapidly growing environment.
Key Responsibilities
Strategy Development & Education - Formulate the SEO strategy and develop a comprehensive roadmap, including necessary dependencies to execute SEO priorities. Evolve processes and collaboration methods with cross-functional teams, including Marketing, Digital Platforms, and Credit Risk. Investigate the latest innovations in AI to identify opportunities for enhancing SEO practices. Stay informed on algorithm updates and trends to anticipate impacts on organic site rankings. Conduct competitive analysis and implement best-in-class programs to position the bank as a leader in search engine rankings. Enhance SEO knowledge within the organization by creating educational initiatives for all levels. On-Site SEO Management - Perform keyword research to uncover new search demand. Collaborate with Brand Marketing on the public site content strategy, providing key insights and recommendations to enhance on-site content. Work alongside the Digital Acquisition team on SEO experiments aimed at increasing application conversions and active users through organic search. Create detailed content briefs for the Brand Marketing team for new on-site content development. Technical SEO Oversight - Conduct comprehensive Technical SEO Audits. Execute website crawl analyses to identify opportunities for improvement. Build and prioritize the SEO backlog, collaborating with Product and Digital teams to implement SEO initiatives. Review site architecture with Digital Platform teams, including URL structures, meta data, header tags, and image names, making recommendations to enhance SEO crawl metrics. SEO Performance Reporting - Analyze data from tools such as Google Search Console and Google Analytics to make informed, data-driven decisions. Collaborate with analysts to create SEO dashboards and self-service reporting. Prepare and present SEO performance reports regularly, focusing on key performance indicators such as increases in organic search traffic, keyword insights, and product applications driven by organic search.Qualifications
5 to 7 years of experience in an SEO Manager or Technical SEO role, with experience in e-commerce or financial services considered a significant asset. Proficient in evaluating, recommending, and implementing SEO tools, including Botify, Moz, SEMRush, and Ahrefs. Hands-on experience with web analytics tools such as Google Analytics, Adobe, and Google Search Console. A collaborative mindset with the ability to build strong relationships with various stakeholders. Analytical thinker with robust business acumen. Excellent communication skills, capable of simplifying complex topics for diverse stakeholders. Exceptional time and project management abilities. Experience in roadmap development and prioritization planning. A solid understanding of technical web implementation. Preferred qualifications include basic knowledge of Python scripts and experience with large data sets for analysis.-
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