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Digital Content Strategist

2 months ago

Toronto, Ontario, Canada Royal Bank of Canada> Full time

About the Role

We are seeking a highly skilled Digital Content Manager to join our team at Royal Bank of Canada. As a Digital Content Manager, you will be responsible for developing and implementing a comprehensive content strategy across our digital channels to ensure we maintain a strong and influential presence.

Key Responsibilities

  • Support the planning, briefing, scheduling, and execution of content creation for various marketing initiatives.

  • Serve as the SEO expert, enhancing content visibility and impact by optimizing content structure and keywords, analyzing trends, and implementing strategic improvements.

  • Manage and update the marketing resource center, ensuring content is current, engaging, and aligned with brand goals.

  • Support product marketing with updates and changes to the website product copy and positioning.

  • Design and implement strategic email marketing campaigns to drive engagement throughout the customer journey.

  • Develop and execute a content strategy for our social media channels, ensuring alignment with company and marketing objectives.

  • Collaborate with stakeholders to provide best practices for content strategy, suggesting new content initiatives to ensure high engagement and best-in-class quality.

  • Demonstrate strong organizational skills with the ability to prioritize tasks, manage schedules and timelines, and maintain accurate records and materials.

  • Be a self-starter who thrives on collaboration and feedback, comfortable working independently and influencing cross-functional teams.

  • Utilize strong analytical skills to establish KPIs, draw key insights for optimization, and develop a data-driven approach to content strategy.

Requirements

  • 3+ years experience as a Content Manager, Content Strategist, or similar role.

  • Post-secondary education in Marketing, Communications, Public Relations or equivalent training.

  • Familiarity with SEO best practices and content optimization techniques.

  • Strong understanding of content management systems and content creation tools.

  • Excellent project management and organizational skills.

  • Ability to work collaboratively in a cross-functional team environment.

  • Analytical mindset with the ability to interpret data and make data-driven decisions.

  • Basic copywriting.

  • Knowledge of Wordpress, Hubspot, Conductor and Asana or similar, are an asset.

What We Offer

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable

  • Leaders who support your development through coaching and managing opportunities

  • Ability to make a difference and lasting impact

  • Work in a dynamic, collaborative, progressive, and high-performing team

  • A world-class training program in financial services

  • Flexible work/life balance options