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Director, Digital Commerce

2 months ago

Old Toronto, Ontario, Canada Open Farm Pet Full time

About Open Farm Pet

Open Farm Pet is a leading provider of premium, healthy food for pets. We are committed to transforming the way people feed their pets with a focus on producing high-quality, ethically sourced food. Our team is passionate about making a positive impact on the lives of pets and their owners.

Job Summary

We are seeking a highly experienced and strategic Director of Ecommerce to lead our digital commerce efforts. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive strategy to drive our direct-to-consumer business. This includes overseeing and hands-on work in conversion rate optimization, merchandising, retention/subscription services, and CRM.

Key Responsibilities

  • Digital Product Management
    • Lead a team of web product managers to develop and deliver a product roadmap for our Shopify platform, aligned with the company's overall business goals and objectives.
  • Merchandising & Operations
    • Collaborate closely with the Operations team to manage DTC inventory, promotions, and optimize digital merchandising on the website.
  • Analytics & Data-Driven Decision Making
    • Utilize existing resources and the current tech stack for data analysis to drive key decisions.
  • Team Leadership
    • Lead, mentor, and manage the Digital Team, providing guidance to drive high performance and professional growth.
  • Stakeholder Management
    • Engage with key stakeholders, including executives, customers, and internal teams, to gather insights, prioritize needs, and ensure alignment with business objectives.
  • Cross-Functional Collaboration
    • Work closely with creative, innovation, marketing, and other departments to ensure successful product development, promotions, and go-to-market execution.
  • Budget and Resource Management
    • Manage team budgets, allocate resources effectively, and track expenditures to ensure projects are delivered within budget constraints.

Requirements

  • Experience: 6+ years of experience in senior leadership or managing eCommerce P&L, with a proven track record of leading a successful eCommerce team. Managing a subscription business is preferred but not required.
  • Strategic Thinking: Ability to develop and execute strategic product plans and make data-driven decisions to achieve business objectives.
  • Analytical Skills: Strong analytical and problem-solving skills, with experience using data and metrics to drive decision-making and product improvements.

What We Offer

  • Opportunity to lead and shape the future of food quality and safety in a fast-growing, mission-driven company.
  • Market-competitive compensation.
  • Volunteer days to give back to our community.
  • Great office culture where your pet interrupting video calls or in-person meetings is a norm.
  • Discounted food for your furry family friends.