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Lead Marketing Strategist

3 months ago

Saskatoon, Saskatchewan, Canada Vendasta Full time

We are looking for a seasoned Marketing Expert with a strong history of success in B2SMB marketing, particularly in the B2B SaaS landscape. This position is perfect for an individual who has worked at a senior level, embodies an entrepreneurial mindset, and possesses a thorough understanding of demand generation, product positioning, and brand management.

Role Overview

In this critical position, you will be integral to our marketing initiatives, utilizing your extensive B2SMB marketing background, especially in the B2B SaaS sector, to enhance our brand and product visibility. Your goal will be to merge strategic insights with practical execution, leveraging your comprehensive knowledge of various marketing disciplines to develop impactful, ROI-focused campaigns that resonate with our target market. This is an opportunity to influence the direction of our marketing strategies and contribute significantly to our company's growth.

Your Contributions

As a Senior Marketing Expert, you will collaborate with our marketing, sales, and product teams to:

  • Craft detailed marketing strategies that align with our business goals, emphasizing scalable growth and market reach.
  • Utilize a diverse range of marketing and analytics tools to guide decision-making, optimize campaigns, and showcase measurable outcomes.
  • Apply your expertise in demand generation, product marketing, and brand management to create a unified and compelling brand story.
  • Initiate and oversee innovative marketing programs and campaigns that set benchmarks in the industry and achieve substantial ROI.
  • Work closely with internal teams to ensure marketing strategies are in sync with company objectives and market demands.
Qualifications
  • At least 10 years of marketing experience, ideally with a focus on the B2B SaaS industry.
  • Proven ability to achieve results in senior roles or as an entrepreneur.
  • Extensive experience in B2SMB marketing and adeptness in utilizing a wide array of marketing and analytics tools.
  • Demonstrated success in developing and implementing ROI-driven marketing strategies.
  • Experience in managing programs and campaigns effectively.
  • Familiarity with organizations generating over $100M in revenue.
  • Comprehensive knowledge of demand generation, product marketing, and brand management.
  • Entrepreneurial mindset with the capability to drive projects from inception to completion.
  • Innovative, results-driven, and able to lead with vision and integrity.
About Vendasta

Vendasta is a SaaS organization comprised of global brands that develop and provide software and services to assist small businesses in operating more efficiently. We prioritize the well-being and happiness of our employees, offering competitive health benefits, flexible vacation policies, and a dynamic work-from-anywhere environment. Embrace the chance to grow with us through our Employee Options Program, daily snacks, and catered lunches. Fuel your ambitions with education reimbursement and leadership development opportunities within a culture that values Drive, Innovation, Respect, and Agility. Engage in community events and volunteer initiatives. At Vendasta, we offer not just a position but a fulfilling career in an environment that promotes your growth and well-being.