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Search Strategist

2 months ago

Toronto, Ontario, Canada Publicis Groupe Full time

About the Role

The Search Strategist role is a key position at Publicis Groupe, focused on enhancing the organic search performance of our clients through the effective implementation of SEO initiatives. We are seeking an individual who is deeply passionate about search and possesses a comprehensive understanding of its intersection with broader digital strategies and emerging trends.

Responsibilities

  • Develop and execute SEO content and metadata strategies to improve search engine rankings and drive organic traffic.
  • Monitor and evaluate search results and performance across major search channels, creating reports to demonstrate findings and inform future strategies.
  • Conduct keyword research to identify new content opportunity areas and provide clients with actionable insights.
  • Translate SEO results into future opportunities and recommendations to elevate digital presence and visibility.
  • Present SEO reports and strategic opportunities to clients directly, communicating complex data insights in a clear and concise manner.
  • Stay up-to-date with emerging search industry trends and educate teams on evolving search engine algorithm updates.

Requirements

  • 1-2 years of SEO experience, preferably within an agency or startup environment.
  • Ability to plan, manage, and execute SEO projects, with a strong understanding of the dependencies and interconnectivity of media channels.
  • Experience using Google Keyword Planner, Google Analytics, Search Console, SEMRush, Screaming Frog, BrightEdge, and LookerStudio.
  • Strong analytical skills and the ability to present findings in an effective manner.
  • Ability to work on multiple projects and clients, meeting targets and deadlines while maintaining a high level of quality and attention to detail.