Digital Marketing Strategist

3 weeks ago

Toronto, Ontario, Canada Pivotal Talent Search Full time

About the Role:

Pivotal Talent Search is seeking a highly skilled Digital Marketing Strategist to lead our e-commerce marketing efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that drives engagement, reach, and conversion rates.

Key Responsibilities:

  • Manage and optimize all e-commerce marketing channels, including website, email, SMS, social media, and SEO.
  • Develop and execute a cohesive content strategy for social media, focusing on high-quality copywriting, scheduling, and audience engagement.
  • Ensure that brand identity and messaging are consistent across all channels and reflect a commitment to style, quality, and customer experience.
  • Analyze key performance metrics to drive continuous improvement in engagement, reach, and conversion rates.
  • Maintain and regularly update website and email content to align with promotions and brand initiatives.
  • Optimize SEO strategies to enhance organic traffic and search visibility for relevant terms.
  • Oversee SMS marketing campaigns to increase conversions and customer interaction.
  • Stay informed of the latest trends in digital marketing, particularly within e-commerce, to keep strategies innovative and competitive.

Qualifications:

  • Minimum of 5 years of experience in e-commerce or digital marketing.
  • Proven track record of managing multi-channel marketing campaigns (website, email, SMS, social media, and SEO).
  • Strong copywriting skills preferred, with experience in creating compelling content for social media and email marketing.
  • Passion for style, quality, and delivering a premium customer experience.
  • Data-driven approach, with the ability to interpret metrics and optimize strategies accordingly.
  • Excellent collaboration and communication skills, with experience working cross-functionally.
  • Proficiency in marketing automation tools, email marketing platforms, and CMS systems.
  • Strong organizational skills with the ability to manage multiple campaigns and projects simultaneously.
  • Strong ability to pull and analyze basic performance metrics and track campaign effectiveness.

What We Offer:

  • Health insurance
  • PTO
  • Hybrid work schedule
  • Casual dress
  • Company events
  • Discounted products
  • On-site parking

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