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Public Relations Specialist
2 months ago
AdButler is seeking a dynamic and results-driven Public Relations Specialist to enhance its corporate image and drive communications strategy across various platforms. This role is crucial in building and maintaining a positive public image for the company, enhancing its brand presence, and driving its marketing strategy.
**Key Responsibilities:**
- **Media Relations:** Develop and maintain relationships with key media outlets, journalists, and influencers in the ad-tech and retail industries. Secure press coverage and manage media inquiries.
- **Content Creation:** Craft compelling press releases, media pitches, and other PR-related content that aligns with the company's brand voice and business goals.
- **Strategic Planning:** Design and execute PR campaigns that enhance AdButler's reputation, increase brand visibility, and support its overall marketing strategy.
- **Crisis Management:** Lead crisis communication efforts by preparing and executing response strategies to manage any potential risks to the company's reputation.
- **Event Coordination:** Promote AdButler's presence at industry events, conferences, and trade shows.
- **Social Media Management:** Oversee and execute social media strategies to amplify PR campaigns and engage with the audience online.
- **Reporting & Analytics:** Monitor PR campaign performance, analyze media coverage, and provide insights and recommendations for future initiatives.
- **Collaboration:** Work closely with the product, content, and sales teams to ensure cohesive messaging and alignment of PR efforts with business objectives.
**Qualifications:**
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
- 3+ years of experience in public relations, preferably within the ad-tech or tech industry.
- Proven track record of securing media coverage and managing PR campaigns.
- Excellent writing, editing, and communication skills.
- Ability to work independently and manage multiple projects simultaneously.
- Experience with crisis communication and reputation management is a plus.
- Creative thinker with a passion for storytelling and brand building.
