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Director of Customer Growth

3 months ago

Fredericton, New Brunswick, Canada University of Fredericton Full time

Position Overview

The Director of Customer Growth at the University of Fredericton plays a crucial role in steering and enhancing the customer experience within the Canadian market. This leadership position emphasizes the development and execution of strategies aimed at boosting customer acquisition and conversion rates. The ideal candidate will be a strategic thinker with a robust background in data-informed decision-making and team leadership in dynamic environments.

Key Responsibilities:

  1. Management of Customer Experience:
    • Oversee the entire customer experience for the University, from initial engagement to enrollment.
    • Design and implement strategies to optimize conversion throughout the customer acquisition process.
  2. Strategic Planning and Implementation:
    • Identify and prioritize growth opportunities through thorough data analysis.
    • Lead marketing teams to ensure a customer-centric approach that maximizes conversion rates.
  3. Collaboration Across Departments:
    • Work closely with various teams, including performance marketing and sales, to enhance overall effectiveness and drive growth.
    • Utilize resources from different units and external partners to execute marketing strategies efficiently.
  4. Performance Evaluation and Optimization:
    • Assess success using established metrics and KPIs.
    • Leverage insights from data to refine strategies and improve execution continuously.

Qualifications Required:

  • A completed university degree in business, economics, or a related discipline.
  • Extensive experience in a startup or high-growth environment, consulting, or similar fast-paced settings.
  • Strong analytical skills with a proven history of data-driven decision-making.
  • Experience in leading teams and collaborating with cross-functional resources for marketing initiatives.
  • Proficient in customer-focused communication strategies.
  • Experience in a conversion-driven B2C context, such as e-commerce.
  • Familiarity with international marketing and market entry strategies is a plus.
  • A proactive approach to problem-solving and effective implementation.
  • Fluency in English, both written and spoken.

Compensation and Benefits

The University of Fredericton offers a competitive compensation package that reflects the value placed on its employees. Benefits include health and vision care, an RRSP matching program, and generous paid time off policies, including holidays and personal days.

Work Environment

This is a full-time permanent role with standard business hours. The position allows for flexibility in work arrangements, with the option to work remotely while attending necessary in-office meetings.

Commitment to Diversity

The University of Fredericton is dedicated to fostering a diverse and inclusive workplace. We encourage applications from all qualified individuals, including those from underrepresented groups.