Marketing and Branding Specialist

6 days ago

Cobourg, Ontario, Canada Moffatt Bros Roofing Ltd Full time

About Moffatt Bros. Roofing Ltd.

Moffatt Bros. Roofing Ltd. is a reputable, locally owned roofing company with a rich history of delivering top-notch roofing craftsmanship and exceptional customer service to industrial, commercial, and residential property owners in Southern Ontario and Northumberland County.

Job Summary

We are seeking a highly skilled Marketing Specialist to join our team and drive our marketing efforts forward. As a Marketing Specialist, you will be responsible for developing and implementing effective marketing strategies, conducting market research, and providing exceptional customer service to drive sales and growth.

Key Responsibilities

  • Marketing Strategy and Planning
    • Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales
    • Conduct market research to stay up-to-date on industry trends and competitor activity
  • Customer Service and Communication
    • Provide exceptional customer service to internal and external stakeholders
    • Develop and maintain strong relationships with clients and partners
  • Digital Marketing and Communications
    • Develop and implement effective digital marketing campaigns to drive website traffic and engagement
    • Manage and maintain our social media presence to engage with customers and promote our brand
  • SEO and Content Creation
    • Optimize our website and online content for search engines to improve visibility and drive organic traffic
    • Develop and publish high-quality, engaging content to attract and retain customers

Requirements

  • Education and Experience
    • Bachelor's degree in Marketing, Communications, or a related field
    • Minimum 2 years of experience in marketing, preferably in the construction or home improvement industry
  • Skills and Qualifications
    • Excellent communication and customer service skills
    • Strong understanding of marketing principles, including market research, segmentation, and targeting
    • Experience with digital marketing tools and platforms, including social media and SEO
    • Ability to work independently and as part of a team

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