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Director of Product Marketing Strategy

3 months ago

Toronto, Ontario, Canada Varicent Full time

Welcome to Varicent

As the Director of Product Marketing, you will be instrumental in shaping our go-to-market strategies and driving significant growth for our organization.

  • Key Responsibilities:
  • Oversee the creation of unique positioning, messaging, and buyer personas to enhance sales processes.
  • Facilitate the go-to-market strategy and implementation for designated product areas.
  • Perform market analysis to uncover new product opportunities.
  • Work collaboratively with various teams to boost awareness, engagement, and sales pipeline.
  • Equip sales teams and strategic partners with effective product positioning.
  • Provide thought leadership within the Sales Performance Management sector.
  • Foster relationships with clients and advocate for their requirements.
  • Manage projects that align with corporate goals and drive quantifiable results.

Qualifications:

  • Experience: Over 10 years in B2B technology, with 5-7 years focused on product marketing.
  • Proven Track Record: Successful history in crafting go-to-market strategies that drive revenue growth.
  • Education: Bachelor's degree in marketing or business; MBA is preferred.
  • Skills: Exceptional storytelling capabilities, proficiency in messaging frameworks, and a collaborative approach.

Expected Outcomes:

  • Revise and enhance product positioning and messaging.
  • Implement project plans that align with strategic objectives.
  • Show measurable progress on key projects within a few months.
  • Achieve significant initiatives with clear outcomes.

Varicent is an equal opportunity employer dedicated to fostering diversity. We are looking for a candidate who is ready to make a substantial impact in the sales performance management domain.