Digital Performance Manager

3 weeks ago

Toronto, Ontario, Canada Scotiabank Full time
Job Title: Digital Performance Manager

Scotiabank is seeking a highly skilled Digital Performance Manager to join our team. As a key member of our Digital Channels department, you will be responsible for leading annual fiscal planning, in-year sales performance management, and influencing strategic direction of online sales & revenue growth.

Key Responsibilities:
  • Develop and execute digital performance strategies to drive sales and revenue growth across multiple business lines, programs, and platforms.
  • Collaborate with cross-functional teams to identify, assess, measure, and support strategic initiatives that drive business results.
  • Lead the development and implementation of data-driven decision-making processes to inform digital performance strategies.
  • Work closely with Business lines, Customer Journey Managers, Digital Acquisition Specialists, and Marketing to ensure Scotiabank positively performs to our annual and strategic sales targets.
  • Drive acquisition goals by executing best-in-class tactics, recommending strategies, and optimizing continuously within the agile digital framework.
  • Apply a holistic view on customer acquisition through several digital channels (public vs. authenticated website, app, mobile vs. desktop experience) with a test-learn-iterate mindset.
  • Consistently seek new and innovative ways to use user data, value propositions, and personalization to develop engaging and measurable campaigns.
  • Leverage analytics and insights to continuously optimize to channel metrics (CPA) and business goals (New to Bank, Deposits, etc.).
  • Research competitors and their strategies to find the gaps in the industry and accordingly set up digital channel and user experience goals for the brand.
  • Leverage analytics, partner reports, and vendor tools to support monthly reporting and ad-hoc requests to generate insights in an effort to drive performance management across multiple business lines.
  • Identify pain points to creatively improve non-performing areas.
  • Champion a high-performance environment and demonstrate a commitment to Scotiabank's values: accountability, passion, integrity, and respect. Deliver results in accordance with Scotiabank's behavioural competencies. Create an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
  • Direct day-to-day activities in a manner consistent with the Bank's risk culture and the relevant risk appetite statement and limits.
Requirements:
  • Minimum of 5+ years of professional experience in any of the areas: Digital Performance, Digital Product Management, Marketing Campaign Management, Marketing Analytics, Digital Marketing.
  • 2+ years' experience in a role that required making fact-based data-driven investment decisions.
  • Working knowledge of industry-leading visualization tools such as Power BI and Adobe Analytics.
  • Strong understanding of trends, segmentation, and tracking tools.
  • Post-secondary education in Marketing or Business, or relevant experience.
  • Self-starter with ambitious initiative to continue learning.
  • Strong written and verbal communication skills with attention to detail.
What's in it for you?
  • Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank.
  • Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone.
  • A hybrid-friendly work environment will provide you with the flexibility to perform at your best.
  • Upskilling through online courses, cross-functional development opportunities, and tuition assistance.
  • Competitive Rewards program including bonus, flexible vacation, personal, sick days, and benefits will start on day one.
  • Dynamic Office - Fully equipped gym, showers, games room, bowling alley, micro market, free tea & coffee, universal washrooms, wellness rooms, and lots of space for team collaboration.
  • Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons, contests, cooking with friends, Humans of Digital and much more.

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