Digital Performance Manager
1 month ago
GAME ON – OLG needs you
We've said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based casino channels. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.
We are ready to take this game to the next level and need a passionate Senior Digital VIP Manager to develop and recommend strategies to move customers through the lifecycle from onboarding through to retention of all key VIP customer segments. Lead OLG Digital VIP program to champion and deliver best in class VIP experience for the Ontario market.
YOUR ROLE IN THE GAME- Create and recommend an overarching strategic business plan to prospect, acquire, retain, and win the loyalty of digital VIP customers across all digital segments.
- Develop the strategic approaches to acquiring and onboarding new VIP accounts.
- Oversee the execution of the VIP business plan to continually improve VIP experiences, retain VIPs and grow our digital market share.
- Achieve individual digital VIP KPIs as well as support the achievement of overarching digital KPIs.
- Participate in agile lab teams through the ideation, technical development, and launch of innovative products and experiences related to our VIP customers.
- Design, implement and host in-person events to recruit and onboard new VIP accounts.
Work Experience: 5 years of VIP, Hospitality, Sales Acquisition or Loyalty Marketing experience or equivalent. Experience with gaming, sports betting, and lottery is an asset.
A Bachelor's degree in Business, Marketing or a related field of study, or equivalent relevant work experience.
Flexible Work Environment: to help balance both work and life.
Be your Authentic Self: environment that values diversity as a source of strength.
Learning Galore: 24-7 access to robust online learning programs.
Public Service Pension Plan: participate in a major defined benefit pension plan.
Variable Pay Program: performance-based incentives to share in our success.
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