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Strategic Manager, Client Engagement for Credit Card Products
2 months ago
Job Description
What is the Opportunity?Royal Bank of Canada's (RBC) Retail Credit Cards business is a leading credit card provider in Canada, contributing significantly to the company's overall Canadian Banking revenues and profits. The business has experienced substantial growth over the past five years, driven by a strong suite of credit card products and innovative strategies.
The successful candidate for this role will provide strategic oversight for client engagement activities, focusing on the upgrades program and other strategic initiatives. As the Manager, Client Engagement, you will partner with product teams, be accountable for the successful execution and integration of business strategies across multiple key stakeholders, and be responsible for enhancing shareholder value creation.
Key Responsibilities- Execution of client engagement strategies (upgrades, generic switch, etc.) by partnering with product, marketing, and risk teams.
- Identify areas and develop business cases to accelerate share of wallet, engage clients, and drive balance growth, incorporating financial and market-based objectives.
- Identify opportunities to simplify and enhance campaign and offer execution.
- Focus on response rates, spend/balance growth, profitability, and investment optimization.
- Monitor and report on strategy effectiveness and KPI outcomes relative to expectations, including preparing executive-level presentations.
- Become a subject matter expert in client engagement and be the day-to-day business lead, partnering with a diverse set of stakeholders.
- Strategic Mindset - ability to think strategically, integrate information from multiple sources, and synthesize complex issues.
- Experience in analytics and developing data-driven strategies.
- Strong ability to achieve results in the context of complexity, ambiguity, and constant change.
- Highly organized with the ability to multitask and shift priorities.
- Excellent critical thinking skills with the ability to resolve issues through innovative solutions.
- Well-developed interpersonal and influencing skills to build and maintain effective working relationships and elicit cooperation from internal partners.
- Excellent communication skills (listening, understanding, and responding).
- Proficient in MS Excel, MS Word, and PowerPoint.
- Cards Knowledge - understanding of key credit card business drivers and operations.
- Experience in a marketing-related environment.
- Proficient in SQL.
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact.
- Work in a dynamic, collaborative, progressive, and high-performing team.
- Opportunities to do challenging work.
