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SEO Marketing Specialist

2 months ago

Toronto, Ontario, Canada CB Canada Full time

Job Title: SEO Marketing Specialist

About the Role:

CB Canada is seeking an experienced SEO Marketing Specialist to join our team. As an SEO Marketing Specialist, you will be responsible for executing SEO strategies and projects to acquire customers while achieving ROI goals within the Canadian market.

Key Responsibilities:

  • Develop and execute SEO strategies to drive organic traffic and improve online visibility.

  • Conduct keyword research and analyze competitors to identify opportunities for improvement.

  • Optimize website content, including product pages, blog posts, and other relevant content.

  • Monitor and analyze website performance using tools such as Google Search Console and Google Analytics.

  • Collaborate with internal stakeholders, including design and development teams, to ensure alignment and effective execution of SEO strategies.

  • Stay up-to-date with the latest SEO trends and best practices to ensure our online presence remains competitive.

Requirements:

  • 1-2 years of experience in SEO with a proven track record of success.

  • Strong understanding of UX principles and ability to apply them to SEO strategies.

  • Ability to work in a collaborative environment and communicate effectively with cross-functional teams.

  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.

  • Working knowledge of HTML and CMS systems such as WordPress.

Preferred Qualifications:

  • Experience with reporting tools such as Google Search Console, Google Analytics, and Adobe Analytics.

  • Experience with keyword analysis tools such as SemRush and Ahrefs.

  • Fluency in French is an asset.

What We Offer:

CB Canada offers a dynamic and supportive work environment, with opportunities for professional growth and development. We are committed to attracting and retaining top talent, and offer a competitive compensation package and benefits.