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Digital Marketing Specialist

3 months ago

Halifax, Nova Scotia, Canada Xpress Fuel Ltd Full time

We are looking for a talented and innovative Marketing Executive to enhance our marketing efforts at Xpress Fuel Ltd. The successful candidate will be instrumental in crafting and implementing marketing initiatives aimed at boosting brand visibility, fostering customer interaction, and driving sales growth. Collaboration with various departments, particularly the sales team, will be essential in executing impactful digital marketing campaigns.

Key Responsibilities:

  1. Formulate and execute detailed marketing strategies and plans.
  2. Conduct thorough market analysis to uncover trends, customer preferences, and competitive positioning.
  3. Design and oversee marketing campaigns across multiple platforms, including digital, social media, and email.
  4. Create visually compelling marketing materials and content.
  5. Evaluate and report on campaign effectiveness, offering insights for continuous improvement.
  6. Manage social media platforms and interact with our online audience.
  7. Organize events, promotional activities, and product introductions.
  8. Assist in managing the marketing budget and resource allocation.
  9. Stay informed about industry developments and new marketing technologies.
  10. Work with diverse brands to understand and meet their marketing objectives.
  11. Collaborate with the sales team to develop marketing resources that support sales goals and overall business strategies.
  12. Maintain and update company websites using platforms like Wix, ensuring optimal user experience.
  13. Utilize design software such as InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver, and Canva to produce attractive marketing content.
  14. Apply basic HTML skills for website updates and email marketing.
  15. Perform additional tasks as assigned by management to support the marketing team and broader business goals.

Requirements:

  1. Demonstrated experience in marketing, with a strong portfolio showcasing creative and strategic projects.
  2. Expertise in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver), Canva, and Wix.
  3. A proactive mindset with the ability to foresee market trends and adjust strategies accordingly.
  4. Access to personal transportation is preferred due to office location.

Additional Information:

Full-time position with a schedule of Monday to Friday, 9:00am – 5:30pm.

Salary range: £25,000 to £30,000 per annum.

Join a successful, innovative company with a supportive team environment.

Enjoy a pleasant working atmosphere in modern office settings.

Job Type: Full-time

Pay: £25,000.00-£30,000.00 per year

Benefits:

  • Company events
  • Pension scheme
  • Flexible work-from-home options

Schedule:

  • Monday to Friday

Work Location: In-person