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Content Marketing Specialist

2 months ago

Ottawa, Ontario, Canada March Networks Full time
About March Networks

March Networks is a global technology company that specializes in creating innovative video surveillance and business intelligence solutions. Our mission is to empower businesses to thrive in a rapidly changing world by providing cutting-edge technology and exceptional customer service.

Key Responsibilities:
  • Develop and implement a comprehensive content marketing strategy to engage target audiences and drive business growth.
  • Write and edit high-quality content for various marketing channels, including blog posts, social media, email campaigns, and website content.
  • Conduct keyword research and optimize content for search engines to improve organic visibility and drive website traffic.
  • Collaborate with cross-functional teams to ensure content aligns with brand voice, messaging, and marketing objectives.
  • Manage content calendar and deadlines to ensure timely delivery of assets.
  • Monitor and analyze content performance metrics, providing insights and recommendations for optimization.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in content marketing and SEO.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 2+ years of experience in B2B marketing communications, preferably in the technology or software industry.
  • Strong writing background and PR experience.
  • Strong understanding of digital marketing channels and tactics, including SEO, SEM, email marketing, and social media.
  • Familiarity with Salesforce, LinkedIn Sales Navigator, and WordPress is an asset.
  • Excellent written and verbal communication skills with the ability to create compelling content for different audiences and channels.
  • Analytical mindset with the ability to analyze data and metrics to inform marketing strategies and decision-making.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
  • Strong teamwork and collaboration skills with the ability to work cross-functionally and build relationships with internal and external stakeholders.
About the Role:

This is an exciting opportunity to join a dynamic team and contribute to the growth and success of March Networks. As a Content Marketing Coordinator, you will play a key role in shaping the company's content marketing strategy and creating engaging content that resonates with our target audience.

We offer a competitive salary and benefits package, as well as opportunities for professional development and growth. If you are a motivated and creative individual with a passion for content marketing, we encourage you to apply for this role.