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Content Marketing Specialist

1 month ago

Ottawa, Ontario, Canada March Networks Full time

About March Networks

We are a global technology company that delivers secure, cloud-based intelligent video solutions to enhance security, operational efficiency, and profitability through real-time business insights.

Our team is passionate about creating a positive working environment where all employees can thrive. We offer flexibility and support for a healthy work-life balance, as well as professional development opportunities to advance your career.

We value your hard work, creativity, and desire to deliver the best to our customers, partners, and each other.

Key Responsibilities:

  • Develop engaging and informative content for various marketing channels, including the website, blog posts, press releases, media articles, FAQs, social media, email campaigns, whitepapers, webinars, and other marketing collateral.
  • Draft copy for ads, signage, sales materials, PowerPoint presentations, and other marketing materials based on key messaging.
  • Conduct keyword research and implement SEO best practices to optimize content for search engines and improve organic visibility.
  • Collaborate with cross-functional teams to ensure content aligns with brand voice, messaging, and marketing objectives.
  • Manage content calendars and deadlines to ensure timely delivery of assets.
  • Monitor and analyze content performance metrics, providing insights and recommendations for optimization.
  • Optimize content creation for demand generation and improving lead generation conversion rates.
  • Assist with other marketing initiatives, such as social media management, email marketing, event coordination, and market research as needed.
  • Stay informed about industry trends, best practices, and emerging technologies in content marketing and SEO.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2+ years of experience in B2B marketing communications, preferably in the technology or software industry.
  • Strong writing background is a must, and PR experience is preferred.
  • Strong understanding of digital marketing channels and tactics, including SEO, SEM, email marketing, and social media.
  • Familiarity with Salesforce, LinkedIn Sales Navigator, and WordPress is an asset.
  • Excellent written and verbal communication skills with the ability to create compelling content for different audiences and channels.
  • Analytical mindset with the ability to analyze data and metrics to inform marketing strategies and decision-making.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
  • Strong teamwork and collaboration skills with the ability to work cross-functionally and build relationships with internal and external stakeholders.

Nice to have:

  • Knowledge of Pardot/Salesforce Account Engagement.

We are a trusted provider for over 1,000 financial institutions, 300 retailers, and more than 800 commercial and industrial customers in over 70 countries around the world.

Our platform integrates with a large array of third-party devices, making it adaptable to various business requirements.

With over two decades of experience, we partner with businesses representing diverse industries, including financial services, retail, transportation, restaurants, and commercial/industrial enterprises.

Our goal is to create scalable solutions, whether for small setups or complex systems spanning thousands of locations.

We are leading the global transformation of enterprise video to the cloud, guiding our customers through this transition intelligently and cost-effectively.

With global reach and local support, our team will help you succeed, wherever you are.

We provide comprehensive services, ensuring seamless operations, maintenance, and optimization of your systems, with great customer service.