Content Marketing Specialist

3 weeks ago


Ottawa, Ontario, Canada March Networks Full time

About March Networks

March Networks is a global technology company that delivers secure, cloud-based intelligent video solutions to businesses of all sizes. As a Content Marketing Coordinator, you will play a key role in creating engaging and informative content for our marketing channels.

Key Responsibilities:

  • Develop compelling content for various marketing channels, including our website, blog posts, press releases, social media, email campaigns, and more.
  • Draft copy for ads, sales materials, and other marketing collateral based on our key messaging.
  • Conduct keyword research and implement SEO best practices to optimize our content and improve organic visibility.
  • Collaborate with cross-functional teams to ensure content aligns with our brand voice, messaging, and marketing objectives.
  • Manage our content calendar and deadlines to ensure timely delivery of assets.
  • Monitor and analyze content performance metrics, providing insights and recommendations for optimization.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 2+ years of experience in B2B marketing communications, preferably in the technology or software industry.
  • Strong writing background and PR experience are preferred.
  • Strong understanding of digital marketing channels and tactics, including SEO, SEM, email marketing, and social media.
  • Familiarity with Salesforce, LinkedIn Sales Navigator, and WordPress is an asset.

Nice to have:

  • Knowledge of Pardot / Salesforce Account Engagement.

March Networks is a trusted provider for over 1,000 financial institutions, 300 retailers, and 800 commercial and industrial customers in over 70 countries. We value creativity, hard work, and a passion for delivering excellence to our customers and partners. If you are a talented marketing professional looking to join a dynamic team, we encourage you to apply.



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