Content Marketing Specialist
3 weeks ago
About March Networks
March Networks is a global technology company that delivers secure, cloud-based intelligent video solutions to businesses of all sizes. As a Content Marketing Coordinator, you will play a key role in creating engaging and informative content for our marketing channels.
Key Responsibilities:
- Develop compelling content for various marketing channels, including our website, blog posts, press releases, social media, email campaigns, and more.
- Draft copy for ads, sales materials, and other marketing collateral based on our key messaging.
- Conduct keyword research and implement SEO best practices to optimize our content and improve organic visibility.
- Collaborate with cross-functional teams to ensure content aligns with our brand voice, messaging, and marketing objectives.
- Manage our content calendar and deadlines to ensure timely delivery of assets.
- Monitor and analyze content performance metrics, providing insights and recommendations for optimization.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 2+ years of experience in B2B marketing communications, preferably in the technology or software industry.
- Strong writing background and PR experience are preferred.
- Strong understanding of digital marketing channels and tactics, including SEO, SEM, email marketing, and social media.
- Familiarity with Salesforce, LinkedIn Sales Navigator, and WordPress is an asset.
Nice to have:
- Knowledge of Pardot / Salesforce Account Engagement.
March Networks is a trusted provider for over 1,000 financial institutions, 300 retailers, and 800 commercial and industrial customers in over 70 countries. We value creativity, hard work, and a passion for delivering excellence to our customers and partners. If you are a talented marketing professional looking to join a dynamic team, we encourage you to apply.
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