Director of Influencer Management and Public Relations

4 weeks ago


Montreal, Quebec, Canada Behaviour Interactive Full time
Unlock Your Potential as a Director of Influencer Management and Public Relations

Behaviour Interactive is a leading game development studio, and we're seeking a seasoned professional to lead our influencer management and public relations efforts. As a Director of Influencer Management and Public Relations, you'll be responsible for setting the global direction for influencer management and public relations across our current and upcoming live games.

Key Responsibilities:
  • Develop and execute high-quality influencer campaigns that drive engagement and ROI;
  • Collaborate with cross-functional teams to foster a culture of innovation and creativity;
  • Build and maintain relationships with key partners, agencies, and press worldwide;
  • Advocate for influencer and PR initiatives, establish KPIs, and communicate their impact to partner teams and leadership;
  • Manage influencer and PR budgets for all games, ensuring effective allocation and ROI;
  • Mentor and coach a team of influencer managers and PR managers, promoting growth, development, and data-informed approaches.
Requirements:
  • Minimum 8 years of experience in the gaming or entertainment industry, with a proven track record of launching games and driving GaaS campaigns;
  • Knowledge of the current game community, influencers, and journalists is a strong plus;
  • Strong understanding of influencer and PR KPIs, with a history of driving positive ROI and staying up-to-date on industry trends;
  • Experience managing influencer and PR teams, with a passion for team building and mentoring;
  • Proven ability to collaborate with partner teams to ensure the success of influencer and PR efforts;
  • Fluency in English; speaking French is a strong plus.

We're a dynamic, independent studio with a passion for creating unforgettable experiences. If you're a seasoned professional looking for a new challenge, we'd love to hear from you.



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