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Director of Communications, VP Academic
2 months ago
The Office of the Provost and Vice-President Academic (VPA) is responsible for the overall direction of the academic mission of The University of British Columbia at its Vancouver campus.
The office provides leadership in strategic planning, financial planning, policy development and implementation, the recruitment and retention of scholarly personnel and infrastructure in order to achieve the University's broader aspirations.
It is a large and diverse portfolio that includes several academic support units, including the Library, UBC IT, Enrolment Services, CTLT, and 12 Faculties.
The Director of Communications, Office of the Provost and Vice-President Academic is responsible for the strategic direction in creating a unified, integrated and centralized hub for all communications, along with brand building across the VPA Portfolio (working with all units). This role leads a cross-functional team that works collaboratively to build and maintain a digital communications ecosystem for the portfolio on the Vancouver campus across web, social, email, blog, and other platforms.
The Director of Communications, VP Academic is also responsible for the promotion of the portfolio and UBC strategic narrative and the portfolio brand. An essential priority for this role is relationship building across the portfolio units identifying potential opportunities, collaborations and organizational alignment within the broader mandate of the portfolio. This position is also responsible for exploring, developing, and expanding the portfolio wide and unit community engagement initiatives, social media presence and development support.
Key Responsibilities
- Develop and implement a comprehensive communications strategy that aligns with the Provost office priorities and UBC strategic plans.
- Lead a cross-functional team to build and maintain a digital communications ecosystem for the portfolio.
- Provide strategic direction and guidance to the communications team to ensure clarity of goals and priorities.
- Develop and manage the portfolio's communications budget to support strategic and annual plans.
- Collaborate with the portfolio's executive team and communication professionals across the university to ensure alignment and consistency in communications.
- Develop and implement a robust digital engagement strategy for the portfolio, working in partnership with UBC's centralized IT, Communications & Marketing team and other stakeholders.
- Provide expert communications counsel to executive, senior leadership team and individuals within the leadership and teams across the portfolio.
- Develop and manage mission critical strategies for crisis and incident management working with units and portfolio executive leadership.
- Drive communications innovation across the portfolio by spearheading new and/or improved methods of communication with external and internal stakeholders, portfolio units and Faculties.
- Lead the development of processes, documentation, and tools to plan, prioritize, and evaluate projects and initiatives effectively and efficiently.
- Lead ongoing individual and team professional development conversations and plans to support individual growth and learning as well as team development.
- Recommends and manages relationships with external contractors and suppliers, including contract management while ensuring key deliverables are achieved on schedule and within budget.
Requirements
- Undergraduate degree in a relevant discipline.
- Minimum nine years of related experience, or the equivalent combination of education and experience.
- Proven track record and demonstrated accomplishments in media relations, and issues management, including strong written and oral skills, ability to assess the broad implication of developments, anticipate issues and develop proactive strategies to mitigate risk.
- Able to work in a complex environment with a diverse range of stakeholders.
- Significant experience and demonstrated skill in developing, implementing and evaluating strategic communications plans, marketing and engagement strategies, including development of brand architecture and brand strategies, and understanding of social media and emerging digital platforms.
- Ability to work effectively and collaboratively within a team environment; ability to motivate a team and develop relationships to move initiatives forward.
- Strong organizational and project management skills. Ability to exercise judgment, tact, discretion and creativity.
- Ability to work under pressure to meet deadlines and to juggle multiple priorities and assignments.
- An expressed commitment and experience with equity-deserving populations and supporting an inclusive work environment.
- Experience initiating, managing, and evaluating complex projects (including digital communications projects) with multiple stakeholders and interests.
- Experience in developing and implementing content strategies for a variety of audiences.
- Experience developing and managing annual budgets and setting project resources and priorities.
- Strong negotiation skills and the ability to build and manage partnerships and work collaboratively with people at all levels of the university community and with internal and external suppliers.
- Proven initiative and creativity and demonstrated skill in developing, implementing, and evaluating strategic communications and marketing plans.
- Ability to effectively recruit, train, supervise, and motivate employees in a team environment.
- Ability to work across units, aligning priorities, and building relationships. Ability to interpret complex concepts and communicate effectively to diverse audiences and stakeholders on key strategic issues verbally and in writing.
- Ability to analyze and interpret data, determine implications, and provide recommendations.
- Ability to carry out research, and to experiment, analyze data and evaluate the impact of communications projects and strategies, and to identify approaches to identify opportunities for improvement in future projects.
- Ability to define the problem spaces, identify approaches to work toward effective resolutions.
- Ability to analyze problems, identify key information and issues, and effectively resolve.
- Ability to think conceptually.
- Ability to set priorities, organize workload, and work within deadlines in a busy complex environment.
- Ability to analyze problems, identify key information and issues to identify effective resolutions.
- Ability to plan and complete multiple projects, tasks, and priorities simultaneously.
- Ability to think and act independently and see the broad implications of events; evaluate long range opportunities and potential problems.
- Exceptional service orientation and interpersonal skills.
- Comprehensive knowledge of the University, its programs, and personnel would be advantageous.
