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Audience Marketing Manager
3 months ago
The Broker Audience Marketing Manager plays a pivotal role in fostering collaboration across various departments, including Product, Sales, Customer Success, Creative, and Marketing Operations. This position is essential for ensuring a cohesive customer and prospect experience that aligns with both product offerings and organizational goals.
Key Responsibilities- Market Analysis: Evaluate the market landscape, identifying trends and opportunities to prioritize strategic initiatives within the target audience.
- Product Knowledge: Acquire an in-depth understanding of Lone Wolf's product suite and its influence on audience workflows.
- Persona Development: Create detailed audience personas to guide marketing strategies.
- Competitive Intelligence: Collaborate with cross-functional teams to enhance competitive insights, utilizing this information to develop objection handling resources and sales enablement tools for revenue teams.
- Campaign Messaging: Formulate overarching positioning and supporting messages for audience-focused campaigns.
- Sales Support: Assist the Sales team by providing value pitch decks, battlecards, and integrated marketing campaigns.
- Customer Advocacy: Work alongside the Customer Success team to identify brand advocates and gather customer testimonials that showcase the value of Lone Wolf products.
- Product Launch Support: Aid the Product team by spearheading Go-To-Market strategies for significant releases and new product introductions, including the development of key messaging and differentiation points, while coordinating with Marketing on announcements and adoption initiatives.
- Collaboration: Engage with Audience Marketing colleagues and the broader marketing team to ensure alignment on strategies, tactics, and execution across various personas and product lines.
Experience:
- 3-5 years of experience in Audience/Product Marketing, Growth Marketing, or Product Management.
- Proven experience in supporting or leading product launches and feature rollouts.
Knowledge, Skills, and Abilities:
- Ability to collaborate effectively across diverse functions to lead and execute cross-functional projects, ensuring alignment throughout.
- Strong public speaking skills, with comfort in presenting to large audiences.
- Exceptional organizational and time management capabilities.
- Sharp analytical and problem-solving aptitude.
