Consumer Insights Lead

4 weeks ago

Ottawa, Ontario, Canada Heinz Full time

At Heinz, we prioritize the development of our team members to enhance our business, as we recognize that exceptional talent drives exceptional companies. Joining our organization means gaining access to a comprehensive suite of wellness benefits and perks, including DCPP, VRSP, and TFSA, along with Business Resource Groups (BRGs) that promote diversity, inclusion, and belonging for all employees, complemented by a competitive total rewards package featuring a substantial discretionary bonus.

*Benefits commence immediately upon employment.

Consumer Insights Lead - Overview...

Reporting directly to the Head of Consumer Insights, the Consumer Insights Lead serves as a strategic partner and advocate for consumer perspectives within the organization. This position is pivotal in amplifying the voice of the consumer, providing insights and strategic guidance to shape and execute business strategies, and influencing decisions across various sectors of the organization, from core operations to innovation, for renowned brands within the Easy Ready Meals category.

This role necessitates an individual who embodies the following qualities:
  • Strategic Thinker: Act as a vital strategic partner to the marketing division and a catalyst for organizational transformation. Exhibit a deep understanding of consumer behavior, research methodologies, and the expertise necessary to propel the business forward.
  • Influential Communicator: Effectively engage with all organizational levels and collaborate seamlessly with cross-functional teams. Present insights to senior leadership with confidence.
  • Impactful Contributor: Drive actionable recommendations based on a profound understanding of marketing, business dynamics, and consumer insights. Exceptional communication and interpersonal skills are essential to weave together diverse data into a compelling narrative.
  • Proactive Leader: Demonstrate independence in leading comprehensive projects from inception to completion, providing strategic mentorship to leadership throughout the process.
  • Collaborative Partner: Foster and maintain partnerships within agile teams and across various functions within the organization.
  • Adaptable Innovator: Exhibit flexibility and creativity in response to shifting priorities and business challenges. Thrive in uncertain environments while maintaining a strong focus on results and adaptability.
  • Self-Motivated Individual: Show a high degree of independence, resilience, and ownership with minimal oversight.
Key Responsibilities:
  • Lead critical initiatives aligned with business objectives, including Market Analysis, Consumer Targeting & Positioning, Innovation, Renovation, and Communication Assessment.
  • Design and implement comprehensive research strategies for both existing and new products, encompassing scoping, concept development, screening, optimization, and post-launch evaluation.
  • Conduct annual brand assessments in collaboration with research partners to prepare for growth planning.
  • Support product quality and value engineering efforts by delivering consumer insights and establishing action standards.
  • Contribute to the development of research Best Practices within the organization.
  • Collaborate with research vendors to ensure top-tier research methodologies that promote agility, speed, and groundbreaking insights.
Qualifications for Success:
  • Degree in Marketing, Business, or a related field is required.
  • Extensive experience in strategic insights or consumer research roles, with a preference for client-side experience.
  • Proficient in innovation and custom research methodologies for consumer packaged goods, both qualitative and quantitative.
  • High emotional intelligence and the ability to cultivate effective working relationships.
  • Solid understanding of marketing processes, business planning, and marketing strategy.
  • Strong sense of ownership and commitment to achieving results.
  • Ability to manage multiple projects concurrently.
  • Excellent communication, organizational, and presentation skills, both written and oral, including proficiency in Microsoft Office Suite.
Location

Headquarters

Heinz is an Equal Opportunity Employer – We welcome applications from individuals of diverse backgrounds, including underrepresented ethnic minority groups, women, veterans, individuals with disabilities, and those of various sexual orientations and gender identities.

To ensure reasonable accommodation for protected individuals, applicants requiring assistance in the job application process may reach out for support.

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