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Marketing Strategy and Integrated Planning Lead

3 months ago

Edmonton, Alberta, Canada Alberta Blue Cross Full time

Company Overview:

Alberta Blue Cross is a prominent organization in Alberta, focused on providing outstanding customer service and community engagement. We are dedicated to offering top-tier health coverage to over 1.8 million members while actively promoting wellness initiatives. Our commitment to our mission drives us to trust our employees in fulfilling our vision.

At Alberta Blue Cross, you will find a career that acknowledges your contributions. We embrace diversity, support a healthy work-life balance, and offer pathways for professional development.

Position Summary:

As the Strategy & Integrated Planning Manager, you will work under the guidance of the Director of Corporate Strategic Initiatives. This dynamic team is pivotal in shaping strategy, ensuring enterprise alignment, and integrating plans to achieve our strategic goals.

Your role will involve leading an adaptive planning process that ensures effective strategy execution across the organization. You will collaborate closely with senior leaders and subject matter experts to enhance strategy and maximize return on investment.

Key Responsibilities:

  • Facilitate a cohesive, adaptive planning process that translates corporate strategy into actionable operational plans.
  • Guide teams through all phases of the planning process, offering solutions for agile review in a rapidly evolving environment.
  • Continuously evaluate strategies and initiatives to identify alignment opportunities and enhance execution effectiveness.
  • Oversee the identification, evaluation, and prioritization of strategic opportunities at the enterprise level.
  • Utilize strong business acumen and strategic frameworks to scope transformative initiatives.
  • Conduct strategic planning workshops with leaders and external stakeholders.
  • Support senior leaders in crafting impactful presentations that clearly communicate strategic objectives.
  • Coordinate the preparation of business cases for executive decision-making.
  • Collaborate with Corporate Communications to promote understanding of corporate strategy and progress.
  • Manage performance measurement processes to ensure alignment with executive targets.
  • Present updates on strategic plans and performance insights to stakeholders.
  • Ensure resource planning aligns with the corporate strategy and operational plans.
  • Exhibit thought leadership and foster collaboration across teams.
  • Demonstrate accountability for successful strategic planning outcomes.

Qualifications:

  • Proven experience in developing and applying strategic frameworks across the enterprise.
  • Exceptional project management skills; experience in business portfolio management is advantageous.
  • Strong communication skills, with a talent for simplifying complex concepts.
  • Ability to build trust and influence across diverse groups.
  • Innovative leadership skills with a focus on design and systems thinking.
  • Empathetic and professional demeanor with a strong service orientation.
  • Experience in facilitating strategic discussions.
  • Strategic thinker with attention to detail.
  • Ability to manage multiple priorities effectively.
  • Experience in mentoring junior team members.
  • Familiarity with agile methodologies and iterative design.
  • Strong business acumen across strategic planning and corporate measurement.
  • A minimum of five years of relevant professional experience and education.
  • Strong integrity and work ethic aligned with Alberta Blue Cross values.

This position is committed to fostering an inclusive workplace that reflects the diversity of the communities we serve. We value and respect the unique perspectives and experiences of our employees.

We offer a competitive salary and benefits package, along with the opportunity to work in a high-energy, innovative team environment.