Marketing Manager, External Strategies

3 weeks ago


Edmonton, Alberta, Canada Disability Solutions Full time
About the Role

We are seeking a highly skilled and experienced Marketing Manager, External Strategies to join our team at CWB Wealth. As a key member of our marketing team, you will play a critical role in developing and executing our external marketing and communications strategy.

Key Responsibilities
  • Develop and execute a comprehensive external marketing and communications strategy to drive brand awareness, lead generation, and business growth.
  • Lead the ideation, strategic thinking, and development of best-in-class marketing solutions for our external marketing and communications strategies.
  • Collaborate with our national, bilingual client-facing teams to gain valuable insights and inform our client retention and acquisition strategies.
  • Develop and implement UX, UI, SEM, and SEO strategies to drive traffic, boost our online presence, and deliver an exceptional online experience for visitors.
  • Manage and monitor our advertising and marketing materials, ensuring they are up-to-date and well-managed.
  • Build and nurture relationships with external vendors and marketing partners, providing clear and strong communication and leadership in briefing, prioritization, and budget alignment.
  • Provide comprehensive reporting and analysis to indicate the success or improvements required of our external marketing program.
Requirements
  • Post-secondary diploma in marketing, or a degree in marketing, communications, or commerce with a demonstrable concentration in marketing or relevant industry experience.
  • 5+ years of marketing experience, with a proven ability to successfully engage and lead a team.
  • Adaptability, flexibility, multi-tasking, and prioritizing tasks are essential.
  • Ability to work independently and as a team player.
What We Offer

We offer a competitive base salary and pay-for-performance incentives, RRSP matching, and company ownership. We also create opportunities for you to get involved in community fundraising initiatives and feel proud of where you invest your talents. As an equitable employer, CWB Financial Group is committed to providing a safe and inclusive environment where a diverse workforce thrives.



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