Digital Marketing Strategist

2 months ago

Ottawa, Ontario, Canada OTBx Air Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at OTBx Air. As a key member of our digital marketing team, you will be responsible for driving the strategy and execution of all work related to our clients' marketing lifecycle.

Key Responsibilities
  • Develop and execute customer marketing lifecycle programs that deepen customer relationships at scale and drive acquisition/engagement KPIs.
  • Take leadership of marketing strategy within the pod team and work with cross-functional teams to drive the same results.
  • Develop strategic marketing plans around the customer journey that drive awareness, engagement and conversion.
  • Utilize your strong strategic ability to develop and manage the customer journey map across multiple channels and customer touch points.
  • Lead and project manage the execution of your marketing strategy and programs, working with multiple collaborators from inception through execution and ultimately performance measurement and reporting.
  • Collect and use customer data (attributes and behaviours) and interviews to develop advanced segmentation to enable personalized messaging, campaigns, and effective customer insights.
  • Stay on top of customer marketing best practices, and consistently share the best of what you learn with your team to infuse it into your ideation, strategy and approach.
  • Collaborate with freelancers, vendors, and other assets to manage timely and efficient asset creation.
Requirements
  • 2 - 5 years of sales/marketing experience
  • 2+ years of executive level sales experience preferred
Competencies
  • Cold Calling/Emailing Proficiency
  • Inside Sales Lead Management
  • Proven ability in relationship building and account management
  • Exposure to executive communications
  • Excellent written, oral, and presentation skills
  • Strong Microsoft Office Suite, Adobe & Google Suite skills
  • Strong strategic thinking skills
  • Knowledge of the real estate industry
  • Knowledge of the digital marketing industry
  • Ability to plan, organize, and manage processes
  • Ability to develop and write digital marketing strategies
  • Knowledge of sales techniques and practices, including pitching, presenting and closing
  • Experience in CRM utilization and integration
  • Experience in email marketing
  • Proficiency in understanding current day marketing techniques for clients to leverage
  • Experience in task management software such as Asana, Slack or Monday.com
  • Experience in graphic design
  • Experience in UI/UX
  • Strong understanding of social media platforms
  • Strong understanding of digital ad marketing
  • Strong understanding of search engine optimization principles
What We Offer

OTBx Air provides equal employment opportunities. Discrimination of any type will not be tolerated. OTBx Air is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.

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