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Senior Product Marketing Manager

2 months ago

Toronto, Ontario, Canada Thomson Reuters Full time
About the Role

We are seeking a highly skilled Senior Product Marketing Manager to join our team at Thomson Reuters. As a key member of our Corporates Outbound Product Marketing team, you will be responsible for driving the execution and management of product marketing and product launch activities for our Corporates Legal solution portfolio.

Key Responsibilities
  • Develop and implement integrated product marketing strategies in close partnership with inbound product marketing, product management, demand generation, and segment marketing and sales.
  • Own and lead the development and execution of cross-functional go-to-market launch plans, including tracking the status of deliverables against plan.
  • Deliver and lead development of high-impact product marketing activities to generate product awareness, customer usage and retention, market leadership, and enable new sales and up-selling/cross-selling for the Corporates Legal solution portfolio.
  • Work closely with internal and external teams, including advisory and technology partners, our partner and alliances teams, channel enablement, inbound product marketing, product management, sales, demand generation, campaign planning, and our content center of excellence to develop and execute product marketing programs and initiatives.
  • Report to key stakeholders on program status and activities.
  • Develop positioning and market-facing messaging that reflects keen awareness of customer needs and promotes our Legal technology products and Legal research products in the Corporates market.
  • Ensure messaging consistency when communicating solution-specific value propositions to the market and internal/external teams and develop materials/tools that support the channels/segments in meeting their pipeline, sales and revenue goals.
  • Present as a thought leader and educator at events, conferences, and webinars to internal and external audiences. Create messaging for events.
  • Develop high-impact/quality marketing materials such as sell sheets, web pages, videos, battlecards, pitch decks, and case studies for assigned Corporates Legal portfolio solutions.
  • Collaboratively drive new sales, renewal rates and overall market success across product management, demand generation and segment marketing and sales.
  • Coordinate with other Thomson Reuters divisions and teams on select ad-hoc projects.
About You

We're looking for a highly motivated and experienced Senior Product Marketing Manager who has a strong background in B2B and B2C product marketing. You should have a proven track record of building go-to-market strategies across segments, regions, and with partners, and be able to lead and influence actions toward set goals in highly matrixed organizations.

We offer a comprehensive benefits package, including market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. We also offer a hybrid work model, flexible vacation, two company-wide Mental Health Days Off, and a range of other wellbeing programs.

At Thomson Reuters, we're committed to creating a more transparent, just and inclusive future. We're a global business with a diverse and inclusive culture, and we're proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.