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International Marketing Specialist

2 months ago


New Westminster, British Columbia, Canada Douglas College Full time
About the Role

Job Summary

Douglas College is seeking a highly skilled International Marketing Specialist to join our team. As a key member of our marketing and recruitment team, you will be responsible for developing and implementing a comprehensive marketing and recruitment strategy for the Middle East and North Africa region.

Key Responsibilities

  • Develop and execute targeted marketing and recruitment strategies to promote Douglas College's programs in the Middle East and North Africa region.
  • Travel frequently to the region to attend recruitment events, build relationships with education agents, and promote the College's programs.
  • Develop and maintain a network of international education agents to increase international student enrollment at Douglas College.
  • Train and communicate with education agents on a regular basis to ensure they understand the College's international admissions processes, programs, and procedures.
  • Respond to inquiries from students and agents in a timely and professional manner.
  • Develop and deliver client-focused publications and materials for student recruitment, including PowerPoint presentations, webinars, and social media campaigns.
  • Provide consultation services to the College on North Africa and Middle East-specific needs for recruitment and servicing.
  • Work with international high schools in the region and attend their recruitment fairs.
  • Seek opportunities for institutional partnerships between Douglas College and private or public post-secondary institutions in the region.

Requirements

  • Bachelor's degree in a related field from a recognized post-secondary educational institution, plus two years' related work experience in post-secondary admissions, marketing, and recruitment.
  • Demonstrated experience developing and managing relationships with external organizations and stakeholders.
  • Demonstrated ability to develop and implement effective marketing and recruitment strategies and events.
  • In-depth understanding of the field of international student marketing and recruitment.
  • Experience planning, coordinating, and organizing large-scale recruitment events.
  • Current knowledge of Immigration, Refugees, Citizenship, Canada (IRCC) regulations as they pertain to international student admission and registration.
  • Excellent interpersonal and cross-cultural communication skills, including fluency in English and Arabic.
  • Solid working knowledge of the B.C. and Canada post-secondary education systems.
  • Working knowledge of Microsoft Office Suite and CRM systems.
  • Experience with web-based communication applications.
  • Demonstrated ability to effectively communicate with the public, students, partners, and College stakeholders.
  • Demonstrated ability to work independently and as part of a team.
  • Experience providing supervision and feedback to direct or indirect reports.
  • Demonstrated ability to train others and design training materials.
  • Experience presenting to small and large groups in informal and formal settings.
  • Demonstrated ability to critically analyze, reason, and problem-solve.
  • Well-developed planning, coordinating, and organizational skills.
  • Knowledge of career opportunities, training, and job requirements for a wide range of academic, vocational, and technical careers.
  • Advanced knowledge of international admissions processes, including research and assessment of BC and Canadian educational equivalencies, evaluation of foreign transcripts and transfer credits, and understanding of entrance scholarships available to international students.