Director of Performance Marketing

3 weeks ago

Old Toronto, Ontario, Canada Homebase Full time
Unlock Your Potential as a Product Marketing Leader

We're revolutionizing the way small businesses manage their teams and grow their business. As a Product Marketing Leader, you'll be part of a shared passion for innovation and making a difference for the people we serve.

What You'll Bring
  • 7+ years of experience in product marketing, with at least 3 years in a leadership role, ideally within a B2B SaaS company.
  • Strategic thinking and ability to translate complex technical concepts into simple, compelling value propositions.
  • Strong analytical skills with the ability to leverage data to make informed decisions and optimize marketing efforts.
  • Excellent communication and interpersonal skills, with a proven ability to collaborate cross-functionally with product, sales, and marketing teams.
  • Innovative mindset with a passion for solving customer problems and a knack for finding creative ways to communicate product benefits.
Your Impact

As a Product Marketing Leader, you'll play a critical role in understanding, building for, and communicating with our 150,000+ small business customers. You'll lead our product marketing team, defining our audience segments and launching new payroll and team and shift management tools they need. You'll work closely with Product, influencing the product roadmap and pricing and packaging strategies, as well as working with Creative, Sales, and Support teams to create the right personalized experiences for different segments to drive awareness and adoption of products you launch.

  • Develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals.
  • Define and refine product positioning and messaging that resonates with local business owners and operators.
  • Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers, including their pain points, challenges, and jobs to be done.
  • Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase's solutions and needs that current payroll and shift management tools are not addressing.
  • Monitor market trends, competitive landscape, and customer insights to inform product positioning, with a focus on payroll, hourly shift management, and other team management tools.
  • Monitor and analyze the performance of product marketing initiatives, using data-driven insights to optimize campaigns and strategies for better results.
  • Partner with the sales team to create compelling sales tools, presentations, and training that enable them to effectively communicate the value of Homebase's solutions.
What We Offer
  • Competitive group health benefits coverage for you and your eligible dependents.
  • Group Investments, TFSA as well as an RRSP plan which offers a 4% company match.
  • Employer supplemented Medical, Dental, and Vision Insurance Plans.
  • Company-paid holidays and 20 days accrued PTO per year.
  • Continued learning and development stipend.
  • Paid parental leave after 1-year of service.
  • Top-of-the-line equipment and stipend for workspace setup.
  • Work from home days, Monday, Thursday, & Friday.
  • Meals provided at our vibrant workspaces.
  • Team offsites and monthly opportunities to engage with fellow Homie.
Diversity, Equity, and Inclusion at Homebase

We take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers.

Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.

Homebase is based in San Francisco, Houston, Denver, and Toronto. We are backed by leading venture investors L Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital.

We value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer and participant in the U.Federal E-Verify program.

**Interview Recording Notice

By participating in interviews with Homebase, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process.

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