Digital Marketing Acquisition Specialist
3 weeks ago
Position Overview:
Job Title: Paid Digital Marketing Specialist - Head of User Acquisition (PPC/CPM Ads)
Company: DogPack
About DogPack:
DogPack is a leading social media platform dedicated to dog enthusiasts. As the largest online community for dog owners globally, we are experiencing rapid growth. Our startup environment is dynamic, offering significant opportunities for professional development. This role is crucial in our marketing team, focusing on user acquisition and community expansion.
Key Responsibilities:
- Design and implement digital marketing strategies to enhance user acquisition across various channels.
- Oversee and refine advertising campaigns on platforms such as Facebook, Instagram, YouTube, TikTok, Snapchat, Microsoft, App Store, Google Play Store, and Reddit.
- Evaluate and interpret campaign performance, modifying strategies to optimize return on investment.
- Work closely with the creative team to develop compelling advertising content.
- Conduct market analysis to remain informed about current trends and best practices in digital marketing.
- Ensure meticulous attention to detail for the successful execution of marketing initiatives.
- Commit to quality and pursue continuous improvement in all aspects of work.
Required Qualifications:
- A minimum of 8 years of experience in digital marketing.
- In-depth understanding of ad optimization across major platforms.
- Experience with mobile measurement partners (MMP).
- Proficient in utilizing various advertising platforms.
- Strong analytical capabilities and familiarity with performance metrics.
- Innovative mindset with a focus on creativity and enhancement.
- Exceptional attention to detail.
- Ability to excel in a fast-paced startup setting.
Preferred Qualifications:
- A passion for dogs.
If you are a detail-oriented digital marketing professional seeking a challenging position in an engaging industry with ample growth potential, we encourage you to consider this opportunity.
Job Type: Full-time
Compensation: $90,000.00-$120,000.00 annually
Work Arrangement: In-person
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