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Director of Channels

1 month ago

Calgary, Alberta, Canada Norton Rose Fulbright Full time
Job Title: Director of Channels

About the Role:

We are seeking a highly experienced and strategic Director of Channels to join our team at Norton Rose Fulbright. As a key member of our Canadian Clients and Markets team, you will be responsible for developing and implementing a comprehensive channel marketing strategy that aligns with our firm's long-term objectives.

Key Responsibilities:

  • Develop and execute a multi-year channel marketing strategy that differentiates our firm in the market.
  • Lead the development of a high-functioning internal agency, supported by strong external agency relationships, to drive go-to-market campaigns forward.
  • Oversee the Communications, Events, and Creative, Brand & Digital teams, ensuring a cohesive and consistent brand presence across all digital touchpoints.
  • Manage firm communications by establishing and maintaining an effective editorial calendar.
  • Develop and maintain tools and processes to win and expand relationships in targeted areas and report on the outcome of the appropriate channel.
  • Collaborate with the marketing team, senior managers, directors, and other departments to deploy channel marketing strategies.
  • Function as a subject matter expert in digital marketing, brand, communications, and event management.

Requirements:

  • Demonstrated extensive knowledge of channel marketing strategies.
  • A minimum of + years of experience in business-to-business marketing, communications, and/or business development, preferably in the professional services industry.
  • Experience with applied knowledge of market positioning, campaign development and execution, client engagement, marketing technology, and digital marketing.
  • Strong track record of providing effective counsel to executive leadership and generating buy-in and trust at all levels of the organization.
  • Ability to understand how to deliver integrated messages to a wide variety of audiences with varying levels of knowledge about the firm.

What We Offer:

  • Hybrid work environment
  • Retirement savings plan with employer contribution
  • Benefit premiums paid by the firm
  • Telemedicine services
  • Wellness matters: Flexible health and wellness allowance that covers much more than gym memberships
  • Training and development programs based on your interests and needs

About Us:

Norton Rose Fulbright is a global law firm that values a culture of excellence and working hard, but always with a focus on flexibility, respect, diversity, and openness. We strive to create an equitable, inclusive environment where everyone can bring their whole self to work and realize their career potential.