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Digital Marketing Strategist

2 months ago

Pickering, Ontario, Canada Testforce Full time
Job Title: Digital Marketing Specialist

The Digital Marketing Specialist plays a pivotal role in driving Testforce's brand recognition and expanding its presence in the test and measurement industry.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies to enhance Testforce's online presence.
  • Design, update, and maintain websites and content management systems to ensure seamless user experience.
  • Collaborate with the marketing team and business units to create high-quality content that adds value for suppliers and customers.
  • Analyze data across multiple channels to optimize marketing campaigns and improve website effectiveness.
  • Develop cross-media advertising campaigns with strong analytical measurement capabilities.
Qualifications:
  • University degree or college diploma in marketing or communication, with a specialization in web development, digital marketing, public relations, e-commerce, or a related field.
  • Proficiency in HTML, website content management systems (Magento), Search Engine Optimization, and shopping engines.
  • Knowledge of SEO tools like SEMrush, Moz, and Customer Relationship Management (CRM) programs.
  • Experience with marketing automation platforms such as Act-On.