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Lead Marketing Automation Strategist

2 months ago

Oakville, Ontario, Canada Geotab Inc. Full time
Senior Manager of Marketing Automation

Location: Remote

About Us: Geotab is a premier innovator in the realm of IoT and connected transportation, recognized as a certified "Great Place to Work." Our diverse team of skilled professionals collaborates to empower businesses, enhance community safety, and promote sustainability. By advancing security measures and connecting commercial vehicles to the internet, we provide web-based analytics that enable our clients to optimize fleet management. Our open platform, along with the Geotab Marketplace, offers numerous third-party solutions that facilitate operational automation through the integration of vehicle data with other data assets. With billions of data points processed daily, we utilize data analytics and machine learning to boost productivity, minimize fuel consumption, enhance driver safety, and ensure compliance with regulatory standards. We are on the lookout for passionate individuals who think outside the box and aspire to make a significant impact in a dynamic environment.

Your Role: We are in search of a Senior Manager of Marketing Automation who will spearhead the development and execution of lifecycle marketing automation initiatives aimed at enhancing lead generation and conversion rates. If you are enthusiastic about technology and eager to contribute to an industry leader, we would be delighted to connect with you.

Key Responsibilities:

  • Oversee the complete marketing automation process, ensuring operational efficiency and effectiveness while supporting and motivating team members.
  • Collaborate with the marketing team to establish a marketing automation roadmap for customer and partner acquisition, influencing content strategies to cultivate a robust pipeline of sales-ready leads.
  • Design and implement automated campaigns, sequences, triggers, templates, and segmentation strategies through various channels to drive conversion, product adoption, and customer retention.
  • Execute email marketing initiatives and nurture tracks, focusing on continuous testing, deployment, and performance monitoring.
  • Ensure all eligible prospects are engaged in a marketing nurture journey.
  • Work closely with teams in Content Marketing, Product Marketing, and Channel Marketing to optimize marketing automation and nurture tracks based on target personas and interests.
  • Enhance Marketing Automation practices by integrating insights from relevant internal and external data sources.
  • Implement A/B testing on email and nurture campaigns to determine the most effective content strategies.
  • Manage and review subscriber lists, ensuring customization and optimization of email communications.
  • Maintain integration of Marketing Automation with CRM systems and assist in incorporating additional platforms.
  • Collaborate with marketing leadership to define KPIs, create reports, analyze campaign performance, and recommend improvements.
  • Monitor campaign metrics and share performance insights with the marketing team.
  • Stay updated on marketing automation best practices and strategies, proactively researching and implementing industry standards.
  • Support essential marketing operations initiatives within CRM systems, including lead lifecycle management and data cleansing.
  • Create performance dashboards to analyze campaign effectiveness and provide actionable insights to stakeholders.
  • Serve as a subject matter expert in Marketing Automation, guiding the team and enhancing process efficiencies.

Qualifications:

  • Bachelor's degree in Marketing or a related field.
  • 3-5 years of experience in marketing strategy and campaign execution.
  • 5-7 years of experience in marketing, particularly in B2B contexts.
  • 5+ years of experience in Marketing Automation within the B2B technology sector.
  • Proven track record in executing Marketing Automation strategies.
  • Extensive experience with Salesforce Marketing Cloud.
  • Strong analytical skills with the ability to interpret data and implement new strategies.
  • Expertise in database management and marketing automation best practices.

If you resonate with this opportunity, we encourage you to explore this role further.