Content Marketing Manager

4 weeks ago

Fredericton, New Brunswick, Canada Appcast Inc Full time
Job Description

Appcast Inc is seeking a highly skilled Content & Product Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content strategy that drives engagement and leads across all channels.

Key Responsibilities:
  • Develop and implement a content strategy that aligns with Appcast's business objectives and resonates with our target audience.
  • Collaborate with internal stakeholders to build deep product knowledge and leverage in marketing strategies and campaigns.
  • Contribute to the development of a full-funnel content strategy that drives engagement and leads across all channels.
  • Manage and maintain a repository of content assets, including case studies, testimonials, and sales materials.
  • Assess the effectiveness of product marketing programs, tools, and technology that support Appcast's GTM efforts on an ongoing basis.
Requirements:
  • 3-5 years of experience in marketing, preferably in a B2B company.
  • Strong writing and editing skills, with experience creating compelling content for sales teams and various channels.
  • Experience developing Go To Market plans for new/enhanced products.
  • Demonstrated excellence collaborating cross-functionally with team members across a matrixed organization.
  • Excellent organization, attention to detail, and project management skills.
About Appcast Inc:

Appcast Inc is a global leader in programmatic recruitment advertising. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another.

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